Respect the stages of your Business, and it’s cycle.

Respect the stages of your Business, and it’s cycle.

I haven’t made any sales this week…!

I need an income….

Why am I doing this….

What was I thinking?

Maybe I’m doing something wrong, what more should I be doing…?

These are all the things I hear from aspiring entrepreneurs and I get it. I was once where you are, and it feels yucky, scary and bleak.

I get it, I truly do.

But you know what I figured out? A way to re-think and see weeks with no income as abundant. And you can to.

You see, when you’re in a regular job or career, you likely only got paid once a month, right? So it doesn’t need to be any different in your Business. Especially when you’re starting out.

You are working everyday towards an income in your business, so you need to make sure at the end of the month your wages pay your needs. Sounds pretty logical. And in fact it was the same at your career job. You had expectations, a job description, tasks to achieve and deadlines to do it by. It is no different when working for yourself, although this is usually where we falter.

This ultimately means putting in solid and focused activities towards your perceived outcome, every single day and not deviating from the plan. Now I could go off on the importance of planning, but I will leave that to another post.

For now, you need to be able to see the cycle of your activity as contributing to something – usually your pay day!

You see, you need to go through a period of establishing your business, which goes through the following stages:

  1. Concept, Creativity & Inspiration – this is where you actively come up with your vision for product or service, you feel excited and cannot wait to get stuck in to making it a reality.
  2. Design, Development and Product – you actually make your moment of inspiration a reality and get cracking on building that which you envisaged to produce your dream. This usually feels like a hard slog, but worth it in the end, this is a time consuming phase.
  3. Marketing and Generating Sales – this is the sticky bit, now you have your thing, how do you tell people about it? You might feel lost, or disappointed at this phase, or mildly optimistic. This is your first go round, go gentle and tap into your stage 1 excitement to share that with the world.
  4. Providing Services or Products in the abundance exchange – you start to deliver your offering and receive in exchange, which feels great – but you begin to feel the catch up of what you’ve been through to get here, sometimes it can feel as though it wasn’t worth it. Again, it gets easier the more frequently you do it. And now you have one thing, so you’ll always have it.

Do you see, there’s actually only 1 of the 4 stages where you are receiving income, in the beginning of your Business, or with a new service. The rest of the time you are actively generating activity to lead to the outcome of serving your people and ultimately being recompensed for doing so.

This is why making sure you are taking aligned action in one of these stages every single day feels purposeful.

When you can see this cycle of activity and you get comfortable with your outputs and you keep on creating and repeating, this is when you start to scale your Business.

But for now my gorgeous aspiring entrepreneur you are starting, you are building and you need to allow yourself permission and time to go through this process to truly know what’s working for you and your Business.

When you have one offering that is working well for you and your audience, that is when you can scale. That is when you can build more and spend more time in each of these areas while you have other strategies ongoing in the other service.

You see, you are one person, you are all things to everyone – but mostly you are striving to make a difference and you are doing so.

Just remember whichever phase or stage you are in within the cycle of your Business, you are learning, growing and establishing and these things take time.

Be kind and considerate of yourself and take aligned action every darn day, knowing that you are creating this cycle of activity that is aligned for you, your business and your customers.

One person (thats you) will make the difference you strive to, as long as you acknowledge and respect the process you will go through to get there.

If you want to know more about Business Building and how I can support you, I am opening up Applications to invite in my Ideal Soul Client to join my Conscious Creation Business Accelerator Program.

If you are wanting to be supported, to learn and grow with like minded Spiritual Boss Babes Apply Now for your free discovery call – you honestly have no idea how magical Business can be when you are in the company of total Inspiration, Community and Support.

Alison xoxo

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

Authentic Marketing – what your audience need to know

Authentic Marketing – what your audience need to know

There are a few things I have come to realise that your audience and your potential customers need to know about you and your business, and I’m betting that they currently don’t.

If you are an empathic and intuitive aspiring or conscious entrepreneur this information is going to be key to connecting and growing your audience and building your business.

And if you implement these three things now, you will build your business, without question!

Firstly, I’d like you to think very carefully about how you currently share your products, programs or services with your audience or potential clients now. Are you confident that they clearly know what you offer? And how they can work with you, and progress working with you?

Maybe they know what your programs or products are called, or what you sell – but do they know the Benefits of what you offer?

Tip 1 – Share the benefits of working with you first

Everyone can have fancy named programs over a certain period of time or epic content, but honestly, people need to know what that’s going to give them, do for them or how it will enhance their life or business in order to buy into it.

So always lead with the benefits first. They can have all the other information once they know they need the benefit.

Now, why are those benefits important to you? This is probably something that not a lot of people mention. But in order for you to truly understand these benefits your audience and or potential customers need to understand why you’re the one to get them through – why not go somewhere else, to someone else?

Consider these things and adjust the way in which you share your benefits, it ill start to make an impact for you and your audience.

Tip 2 – Connect the importance of the benefit with your specific why

Now, if you truly want to connect to your audience, and build a relationship with them, have them understand you and form a connection to you, so that they trust, like and know you. Please tell them your why.

Why is it so important for you to deliver this said benefit, what does it mean to you?

Now this is where it can feel too vulnerable to share, but there are ways of showing layers of experience in your own time, but allow your passion for delivering this said benefit to shine through – it makes all the difference to your audience, truly.

This is possibly the hardest part for intuitive empaths in business to give time too, but it is so worth it for yourselves and others.

Tip 3 – Share your value, be the expert that your audience need

It can be hard to acknowledge and appreciate your own worthiness and the results you have created through your epic business. And often times we do not spend enough time savouring our accomplishments.

But our audience and and our potential customers need to know we acknowledge this and honour it as part of the process. Because we are becoming leaders in our fields, experts within our businesses and providing the products and services we do, have and are.

This is more than confidence, this is in fact appreciating your own value and sharing it with the world, knowing the benefits you give and connecting that to how you have journeyed from your why.

You see everything is connected for us, as the business owner, we just have to make that connection for our potential clients and customers and share from a place of undeniable truth in our abilities. Do not waver or shake, stand firm and know the magic you bring through fulfilling your purpose.

Give your potential client and audience the same unwavering faith and confidence in you, and they will be called to work with you.

This is authentic marketing, this is Conscious Business Building and this is a taste of what you get when you work with me.

Applications are open to join the Conscious Creation Business Accelerator Program. I am inviting in my soul clients and qualifying my next group.

If you’d like to discuss how together we could Accelerate you and your Business authentically then schedule your discovery call now – I’m looking forward to talking to you.

Alison xo

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.