Live a life you deserve and love everyday with Clarity through Conscious Creation

Why Getting An Expert Into Your Life And Business Is A Necessity!

Why Getting An Expert Into Your Life And Business Is A Necessity!

When you are sick, you do not self diagnose, you go see a Doctor. Who is an expert at getting you well again.


When your car is faulty you do not tinker with it to try and figure it out, you go to an expert a Mechanic to do what they do best and get your vehicle road worthy again.


When you have an issue with your plumbing, heating or electrics, you go seek out a professional to get the job done right the first time and well, so you are safe, compliant and covered.


So why is it when you start out in Business you think that you do not need an expert to help you establish yourself?


This is the normal behaviour and thinking of what I see, to go it alone and struggle. So, I would like to tell you why you are making a vital mistake with this logic.


Your business is an expression of you. You are the most important person in your life and this soul business you are establishing is not only being created to bring you an income to support all your material needs, it is bringing vitality to your life force too.


When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?


I used to be safe with my money, I used to make sure I didn’t over extend myself. Until one day I realised I couldn’t keep putting myself last in the priorities, or waiting to make money before spending it.


When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?


I invested in a Coach to be the expert in business to support me to get my brand, my life and my expertise crafted quickly, efficiently and practically.


This was not only an investment in a coach but in myself and my future.


I can tell you that I never regretted this investment because quite simply I am the very best investment I can ever make, because I’m a sure thing. Counting on myself and working on myself will always be critical to my success, and learning from experts as I go is fundamental.


When you invest like this and show the world you are stepping up, the world steps up to meet you where you are at, it is expansive and extraordinary. This is quite simply what you’ve been willing into existence, but you have to show your commitment to be able to receive your match.


So tell me….


• Do you believe you are a sure thing?
• Are you worth investing in?
• Is there anyone else out there that’s an expert you could learn from?
• Are you terrified to back yourself?


Whether you say yes or no to any or all of those questions it doesn’t matter because I can tell you right now, You are a sure thing, you are worthy of investing in and there is always someone ahead of you in the game that you can learn from and of course you’re always a little terrified to back yourself because failing is scary and so is succeeding, believe it or not!


If you have a desire to be in a purposeful business but are lost as to what that looks like, then I am the expert to help you. I can see intuitively what you bring to the world and the potential and possibilities to create something magical. Just check out my testimonials.


And, if you have a conscious business that you are looking to begin, design, build, develop or scale then I am the expert to support you to bring even more of yourself to the world successfully with immense clarity. Just check out my Conscious Creation Business Accelerator, or book in to discuss working with me


The only decision you really have to make is, are you ready to step into who you are becoming?


Yes or no? Find your expert to help you – simple as that!


So, tell me because I am so curious to know, what do you currently need an expert for in your Business or Life?


With Gratitude always,



Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Have you been burnt by a ‘Coach?’

Have you been burnt by a ‘Coach?’

I used to cringe at the title ‘Life Coach’, in fact I actively tried everything to avoid using it.


I even got accredited to stand out as a governed and regulated coach in the field to be with the best coaching regulatory body, the International Coach Federation.


I used to see all over social media Coaches popping up offering their value, their unique funnels, systems and programs to get you virtually anything you wanted.


Now let’s be honest, how many of those free sign ups hooked you in because their words and content were just so appealing and you couldn’t resist giving it a try?


I know I bought into the freebies, webinars and challenges in my early days. Yet I never opened any of their genius optins or workbooks and I rarely ever made the webinars live.


Because honestly, I knew the outcome was going to be an upsell, a way to try and get me into a program or something.


Not that there is anything wrong with this, these systems work, and I’ve experienced enough and learnt about them that I honestly know that they can and do. Just not all of them.


Now this process became synonymous to me with the word ‘Coach’ and for me, it didn’t feel right.


Coaching in my book is exploring the depths of a person’s soul and beliefs and experiences to support them to find their own strength and system to manage their way to success. This begins with clarity of what their version of success looks like. And I do not believe there is a system or funnel that can work exactly the same way for everyone. Especially not empaths and intuitives.


There are programs that can share knowledge and teach you to grow and expand your perceptions and thinking, but they cannot speak directly to the soul of each person uniquely without a measure of 1:1 connection with a personal Coach.


Now there are some amazing Coaches, and I know a lot of them, so this is in no way negative to those in the profession, or those who use systems and funnels, everyone has to work in their own unique way. Now, that is what I advocate for.


However my experience has been that for me there was always a disconnect, and I know for a lot of other people too with the over used and confused term of ‘Coach’.


The way in which I ‘Coach’ was always very different, that I honestly didn’t want to conform to a term that seems diluted.


I decided to go out to my clients at the time of starting my business and I asked them what they thought I stood for and what results they got through my unique ways of Coaching.


Each one of them came back with the terms of receiving great Clarity & Success. And that is how I coined the term and title of ‘The Global Clarity & Success Coach.’ It was delivered to me by my Clients.


Why am I telling you all this?


It’s because I have had some discovery calls recently with some sensitive and empathic souls who are here to make a difference in the world. But, they have been burnt. They have been burnt through buying into the funnels, programs and systems or promises from ‘Coaches’ who they thought would care and help them get their Clarity and Success and they were let down.


This has honestly broken my heart.


Yet, having spoken to me about what is different with my group coaching and 1:1 programs they have opened up to trusting me to get them the results they need, personally and professionally.


So, what was the difference that I made to them?


They all said that they felt I cared, that I could see the soul and purpose in their mission and they believed I’d have their back. Because let’s face it, designing your life or business or career is a holistic process.


To me, they felt heard, understood and supported, which is how everyone deserves to feel when they invest in me and themselves.


They are not another acquisition to me, they are not a number. They are souls with purpose, pain, experience and challenges and I sure as hell see them, feel them and support them.


I see their potential, their light and dark and I see the connection. I feel it.


If you have been burnt by other Coaches, Coaching Programs or unfulfilled promises, or courses with no substance and you have been on the fence about trusting someone else to guide you I can honestly say please do not lose hope or sight of your vision.


You just haven’t found your Coach yet.


Finding the Right Coach for you!


We are not all the same and you need to do your research. Here are some questions to ask before jumping in with a Coach. Because I want you to feel empowered and worthy, so ask some or all of these:


• Who is this coach, what do they believe in and stand for?
• Do your values align?
• What promises or guarantees do they make to look after you?
• What is their experience, in life and business?
• How much time will they spend directly with you?
• What is their coaching style?
• How will they check in with you if you’re not showing up or following through?
• What advice do they give, versus coaching & mentoring? (It’s not all the same!)
• What will they do if you’re not satisfied?


You are entitled to understand them, to connect with them and feel into their genuineness, this is ok. If they are the right coach for you they will want you to care and be able to confidently respond, and they will answer their truth.


I am not the Coach for everyone and I appreciate that. Regardless I want you to feel empowered to find the right Coach for you as I believe everyone benefits from a Coach. Specifically the right Coach for them.


I got called ‘The Coach Who Cares’ the other day as a gorgeous soul was in tears, because she felt finally heard, safe and supported.


Now that is the connection you need to make with your Coach.


In my group program you get personalised time, you get your chance to be coached every single week by a coach who cares, by a coach who gets to know you and is invested in you as much as you are. I want to see and feel my clients get success, feel clarity and drive their own results because they have the beliefs and tools to do so, their way.


Yes, I can teach you the funnels, the systems and programs yet I’ll encourage you to do it your way, to break the rules to follow your intuition and inner guidance to get you your version of success. I’ll cry with you, laugh with you and lovingly kick your butt if you need it. But I won’t leave you alone when you need me the most even if you think you want me to. I’ve got your back and business.


Learn more about the Conscious Creation Business Accelerator now.


So if you want to interview me, to check out my vibes and energy then book in to have a chat, let me show you how different I am from every other ‘Coach’.


I’d love the opportunity to support you to Consciously Create your vision, your way!


With Gratitude always,



Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Spiritual and Successful? What does it take to walk that line today?

Spiritual and Successful? What does it take to walk that line today?

What does it mean to run a spiritual business in this day and age? Courage, Commitment, vulnerability and a deep sense of self awareness? And what in fact is a spiritual business anyway? All big questions so let’s break it down.


I am noticing a lot of people are starting to find that they are at peace in the quiet, at one with themselves when in alignment, are being called to more spiritual practises where they engage their bodies and minds using methods like meditation and yoga and this helps them to settle in the rush of their days. What I see happen alongside this is the fact that those people begin to get curious and start to awaken to needing more out of life. Yet they cannot find the ‘more’ they are looking for because it doesn’t exist in a material thing, it’s purpose, passion, fulfilment even calling which is the beginning of a journey of spiritual awakening where they seek a soul connection and purpose.


What happens with this change in the dynamic of the world and society is that a lot more spiritually gifted people come in to support this evolution and, guess what, make it radically ‘normal’, where it used to be seen as new age. Well, I consider that the ‘age’ has arrived and it’s not so new anymore.


It is therefore becoming more frequent now for the spiritually gifted to be starting businesses and being of service to others legitimately, receiving the value of their services. Which is about time in my opinion. I believe we all have talents and gifts and we deserve to be able to use them as our vocation to support our living fully in the world, just as we would if working in any other industry and receive financial reward and recognition accordingly.


A spiritual business could be anything holistic from clairvoyants to kinesiologists, astrologists, healers, naturopaths, energy workers, intuitives , witches, and everything in between. There is no end to the wisdom and talents and these gifted individuals and practises and methods are continuously evolving. So the idea of labelling them into a singular function is merely a way of communicating as transparently as possible the method and tools they utilise most frequently to provide their specialised and unique service.


There are talented, honest spiritual workers out there and they should no longer feel held back, judged or less than what they are because of societies expectations or previous treatment of those in fields that they don’t fully understand, yet. As the world is changing and becoming more open and available to the wealth of holistic practitioners, and as our needs to be more flexible and work in our own rhythms and with our truest natures and purposes, we are starting to redefine what our own spiritual businesses could be. And the value in these services and the welcome relief they provide is on the increase. This is where spiritual business owners require support, the fine line between logical and successful business ideas and unique approaches that support the building of their purposeful brand, into a functional business.


So how do you build a successful business when you are a spiritual practitioner? Most of the time the two attempt to repel one another, a logical and structured business model or plan with the fluidity of ease and flow and inspired action of the soul. I want to tell you that it most definitely can be done, but it takes a little work to define the best approach for each person, and that’s where I feel it runs a little differently for Spiritual business owners. And let’s be clear right now, you do not have to sell out or be anything other than what you are to make a business work for you. To try and take a path travelled by a successful business owner already can sometimes feel unwelcome, and uncomfortable. We need to appreciate that we can learn all the options available in business and then we find our own pathway, as we were not made to follow the functionality of another, we need to seek out what feels aligned for us and pick and choose the methods that we feel can challenge us yet also provide us with the best platforms and foundations.


So how can you get started? Here are my questions for you to establish a solid foundation for your business, and understanding of what the business provides and who you are serving.


What does success look like?


  • To have a successful business it’s important to define what success means to you. It’s not just monetary terms that fulfil a spiritual business owner but education, recognition, changing lives, improving things etc. So please define what success would mean to you and how you would know when you’ve achieved it.


What does value feel like?


  • When we talk about money we can feel uncomfortable and price our services too cheaply through fear. You have to determine what feels like a fair and aligned energetic exchange when it comes to receiving value for the services you provide. It may be that you choose to work for receiving other items you need, so that often times money isn’t involved directly but that you get what you need. This is an older way of working yet it should not be discounted as we need to realise money is energy and if we get what we need ultimately then we have what we want. So in alignment with the question about regarding success, what does value feel like to you as an fair energetic exchange for your services, and how can you get comfortable transparently advertising and talking about that amount?


What contribution do you want to make in the world and why?


  • What is the ultimate purpose of the gift you offer the world through your business and how does this fulfil your souls calling? This is a time to think big and determine what you bring to the world through your existence and the existence of your business. Once you have established this you can repurpose it to use as mission statements, values for your brand and also to guide you when making decisions.


Who do you serve?


  • Think about who you connect with the most, who you enjoy working with the most and the types of people who benefit from your services the most. Define those people in age, life experiences, gender, personality traits and characteristics. Get to know the reason you connect with these people the most and how you support and help them the most. Then you can determine who you are meant to work with and how you can connect with them.


What are your services?


  • Now is the time to create approximately 2-3 services, types of services with differing lengths and price points. Once you are in business and serving clients you will evolve and change these, so do not worry about the perfection of these, just go with what works for you now and what you can offer so you have something to sell and work with. Once people have experienced what you do you can work with them to improve the experiences, services and get testimonials to support your attraction marketing in the future also.


How do you want to let people know you exist?


  • Once you have the foundations of your business you need to get started, you need to go out there and get clients, so how do you want to market your business, maybe through social media, maybe through fliers, expos, word of mouth or even friends and family. See what feels in alignment with your values and what supports your why in business and you’ll get there. All you have to do is start with one particular method and allow the others to grow after you have mastered one initially.


It is never easy to start a business, whether it is spiritual or not, you will come up against a lot of your own mental blocks and challenges, these are all opportunities for your growth, because once you are more on your purposeful path you evolve and grow and that is through facing the things that could hold you back. So use the courage, the commitment, the vulnerability you have and tap into your self awareness to know these triggers, your personal blind spots and see them for what they are, your guide posts for evolving and being able to help even more people on the other side.


I hope this has enlightened and connected you, to bring a greater sense of purpose to you and your gifts, and if you’d like to delve deeper you can take part in my 7 day Business Building Challenge ( , which will take you on a further journey to define and create your conscious business foundations, with logic and fulfilment.



Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Not everyone will want to work with you

Not everyone will want to work with you

This is a pep talk and not for the faint of heart, know this comes with much support and understanding, however it needs to be addressed.


Not everyone will want to work with you.


As an empath I get it, it hurts. Rejection sucks.


Especially when you put your heart and soul into your purpose and you feel its not seen, understood or valued as valuable to others.


But if you look deeper into the feelings you are left with, there is always an underlying acknowledgement that it wasn’t meant to be, and you knew this.


I work a little differently to most coaches, and so do my clients. We make sure that we choose our clients and customers as much as they choose us. This however comes with it’s own issues, because when we get rejected it hurts even more, because we thought we had got it right.


Again when we go deeper, we know on a level of personal truth that we weren’t 100% sure about working together either, but Wanted too none the less, interesting isn’t it. You see what we Want, isn’t always what we Need.


Now you can choose to feel rejected and defeated and as though your purpose is no longer meaningful. Or you can acknowledge the fact that everything is an opportunity to learn and grow. That your boundaries within your business are fundamental and qualifying your potential clients is oh so important to ensure you only deal with those who already know they Need to work with you – not Want.


Let’s take ‘wanting’ out of the picture all together. Become detached from the outcomes and trust in ourselves, our services and the results we get to create when we are on our truest path.


None of it is a waste, it is a gentle reminder to keep in aligned action, to believe ever so much more in ourselves, and the clients that we do work with. Because that is where the magic happens when you are with that specific person you came here to work with and for.


Do not allow yourself to get led down the pity pathway and stop all the good you are doing. Even though you might feel the strong pull towards giving up. Instead stand tall, feel your power at being able to naturally attract your tribe of people and repel those you are meant to.


Here are some reminders:

  • Make it easy for people to see what it’s like working with you, by being visible.
  • Be transparent with what it takes to work with you.
  • Qualify your potential clients and customers before committing to them.
  • Be clear about who you want to work with, and why.
  • Build a connection, so you can truly see one another.
  • Never compromise your values or integrity
  • Be flexible, where you intuitively know the outcomes beneficial for everyone.
  • Trust your-damn-self! Never waver!
  • Acknowledge your value, stand by it and shout about it.


And there are even some amazing tools for Business that can support you in automating your pathways for Business which are in alignment to all of the above.


My personal favourites are:

  • Trello for all your project management needs, and even managing clients and customers jointly.
  • Acuity* for setting up an intuitive workflow from scheduling to qualifying and receiving payment.
  • Zoom for connecting and meeting people
  • Facebook as a social platform to create groups, learning units and start to get to know your audience.


If you are a Conscious Aspiring or Established Entrepreneur who feels this way and wants to be in a place where they are feeling their confidence, their alignment in business, ease in being themselves and doing things their own unique way. This is where I can support you.


I understand what it takes to be in Business as an empath, and how you can remain true to yourself in the process yet be a Success, and allow yourself to feel the Success. If you are looking for a Coach to help you elevate your Business and you’re wanting someone who understands the feelings behind inspired and aligned action.


And you want someone who will value your uniqueness, get behind your dreams just the way they are and support you to enhance them….


…..Without the pressure and the frameworks that everyone else is doing. Then we should talk.

I am starting another Conscious Creation Business Accelerator Program and I am currently qualifying my ideal group. If you’d like to be considered to join me and my amazing Spiritual Empathetic Boss Babes in the Conscious Creation Business Accelerator, then Apply Now.


This Business should be exciting, you should have people you’re serving, you should be making the difference you crave to make and you should be supported in doing so. And I am Consciously Creating the space for this and inviting you to join me


So the question is, are you ready?


If you want to know more about Business Building and how I can support you, I am opening up Applications to invite in my Ideal Soul Clients to join my Conscious Creation Business Accelerator Program.


If you are wanting to be supported, to learn and grow with like minded Spiritual Boss Babes Apply Now for your free discovery call – you honestly have no idea how magical Business can be when you are in the company of total Inspiration, Community and Support.


Alison xoxo

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages

* Please note I am an affiliate of Acuity, and have attached my link accordingly.

How to Present your best self at Expo’s

How to Present your best self at Expo’s

I love going to Business expo’s, it gives me such joy to be around inspiring business owners and entrepreneurs. To observe, to listen to get curious and experience everything that a potential client does in those situations. It’s important to be on the receiving end of a sales script, presentation, learning opportunity to keep growing and developing and interestingly enough, seeing where you can add value and noticing how far you have come.I went to one recently, which inspired this post to share with you what I learned and experienced, which will hopefully have you diving on into attending an expo and knocking it out of the park!

So let me tell you what I initially observed….


  • Almost everyone at each of the stands appeared pretty nervous, none of them came alive doing what they were doing and it surprised me.
  • Very few of the exhibitors seemed confident in their purpose for attending, were they selling their service or product, or building a relationship. Their approach seemed a little directionless…
  • Most of them didn’t seem excited to be there, like genuinely, I felt their uncomfortableness
  • There didn’t seem to be a plan, an intention, a direction of purpose for the expo and it’s layout, that was easily communicated or understood…



You don’t need a fancy stand or stall to stand out, when you love what you do you glow!


Now do not get me wrong, it was great, they were great and Im hoping they all got what they needed.But it made me see clearly some things they could have all done to up their game, from a customer or collaborators point of view, and I want to share those with you.Because I’ve been there, I’ve been an expo stall holder and it’s nerve racking – there’s more people there than your ideal client and you’ve got a certain amount of time to make an impression and impact. And starting a conversation when you’re an introvert is intimidating and exhausting! And I can so clearly see now how I could have improved my exhibiting skills and approaches before the event. So I am grateful for what I observed yesterday, for what I learnt and for the growth it showed me in myself and my business.


Here are some pointers for you to consider

  • Set your intention for the day, who do you want to meet, what do you want to learn and what do you want to give?
  • Get clear on who you want to attract, what you want them to know and how you want to continue the conversation after the expo. If you know this, you’ll be far more confident in your approach.
  • Connect with each person, do not see them as a prospect or a potential sale. Treat them as a person and be there to share your accomplishments, your expertise as a gift, a conversation.
  • Ask relatable questions, practise a few opening lines with a difference. Everyone else is asking ‘what you do?’, ‘what brought you to the expo?’, ‘what are you looking for?’. Instead ask what that person needs and try to help them find it. Give more than you expect to get, set the tone for the interaction with you.
  • Know your why, know your story and share it. It’s all well and good if you have a membership you’re selling to a program but qualify me, tell me why I’d need it & how it would make my life or business better. Choose me! Make me feel wanted and special!
  • Ask if you’d be open to following up with you. Don’t just take business cards, it’s so impersonal. Go the extra mile and connect. Be the person they remember from the expo for all the right reasons.
  • Read body language while interacting, be more interested than reciting your stuff. Ask how the persons receiving the information. This is a great way to do Market Research!
  • Make sure your signs are easy to read and tell me quickly what you do. So I know if I want to chat about it.
  • You are the expert, have confidence in your accomplishments, be proud of your results or products. Get into this space and connect with people from this space, this is your zone of genius, you’re compelling, passionate & purposeful from this zone – show this You to the expo!
  • Be your Brand – dress for success, you want to stand out and look and feel fabulous. Do not get lost in the crowd! (But layer because you never know on temperatures)
  • Consider your giveaways and be clear on who they are for and why, do not make it too easy to enter, you want people winning who actually want to work with you. So also consider if they have to stay until a certain time to win on the day, or buy a low level offering to be in to win. Do not make it a free for all – stand firm in your offerings and value your gift and make sure each entrant is intentional also.
  • When collecting emails ask if people want to sign up for your email subscription or to hear about offers. This is the best way to know who you’re targeting and have permission to further contact them. Business cards are too simple, get them to write for their commitment to being followed up with.
  • Request that they like your social media pages, make it easy to find you, maybe have them do it there and then to get an extra entry into your prize draw, think outside the box to engage with people and stand out from all the other exhibitors.
  • You don’t need a fancy stand or stall to stand out, when you love what you do you glow!


If you’ve not done an event like this it is such an amazing opportunity to participate in, I highly recommend it. It enables another level of growth and discomfort, but I believe the more you experience and expose yourself too the better you and your business become!

I hope this has given you something to think about when you next present yourself and your Business at an expo!

With Warmth,


Alison xox

Alison Callan is The Clarity and Success Coach for Aspiring and Conscious Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

What is Your Brand and Why is it Important – Whether You Are In Business or Not?

What is Your Brand and Why is it Important – Whether You Are In Business or Not?

What exactly is a Brand? I’m sure you’re familiar with some big and well known products like Coca-Cola or Cadbury’s, even Bentley or Apple. Each of them has a distinct Brand, but they are selling products right?

Yes, however those products appeal to certain people and repel others. So surely your Brand is all about connection with Customers or Clients, as well as being well known for logos and image. Well, from my perspective, especially from working with Conscious Aspiring Entrepreneurs, it’s a little more than that….

Breaking it down, and a really great way to remember the impact that your Brand has is to imagine it as that ‘something’ that you’re noticed or known for.  So that after you’ve left a room you’re still remembered and known for that special ‘something‘.

Whether you’re in business or not, your Brand is a critical part of your identity. It dictates how you like to be seen in the world, as well as how the world sees you. And I certainly like to focus more on authenticity of how you want to be seen in the world, as much as how you are seen, because YOU alone are experiencing the moment – your Brand is the imprint, the essence and mark that you were there!

Maybe you’re known for a visual aspect like the person who always wears beautiful glasses, a particular colour combination, always having perfectly placed hair (even when it’s blowing a gale!) or even make-up. And writing this list I can think of specific friends and peers who totally fit into each of those categories, they immediately spring to mind! Either way they are each utterly unique and probably oblivious that to me they are synonymous with that one thing. And what if I said to you that each one of those people were in fact not in Business at all, but they certainly had characteristics and an identity that surrounded them and was so much more to me that what in fact they do.

Now friendship is much more open, lengthy, personal and there is a level of trust and confidence that’s built over time with a relationship that’s formed that’s mutual. You have shared experiences and long conversations which create a bond. Yet becoming a Brand is far more common today especially through social media, so it’s important to notice how you are portraying yourself. It is becoming much more common now within Organisations and Corporations to build a Brand for yourself to get known, in order to be a remembered individual so when opportunities arise, YOU are the person that springs to mind immediately. And this is so much more important now for those in Business. What do you want to be known for? And how do you portray that to others through the things you say, the way you respond and how you leave people feeling.

There are plenty of people out there advising on the best way to connect with your ideal Client, your Boss and your network of influencers. But remember, we talked about Brand and what in fact it is, which is what you are known for, remembered for, by colleagues, peers, Clients and Customers etc, when you aren’t even in the room. So let’s take it one step further, how do you create the connection for people to know you for something if you cannot create those shared experiences or have those lengthy conversations? And when we are talking about getting promotions, establishing client relationships and selling – Well, perfect hair, makeup or a killer logo won’t cut it on it’s own.

So let’s talk about Value. When you consider anyone that you know who has an identifiable Brand they have usually gotten known for something in particular. They have most likely provided significant value through work, advise, experience, product or outputs. Consider a Brand like Nike who specialised initially in running shoes, they provided expertise in becoming a leader in that market with an exceptional product. But you can start contributing Value when you ultimately know your strengths and what you are good at. Apple is one Brand who knew what they were good at and keep improving the product time and time again, to give Value to those who are specifically on team Apple. Once you’ve identified your strengths you can work towards them and use them to your advantage, these are the things you are likely already known for, so start to leverage from that place. See your strength in the value you can give to others.

And have you ever considered the feeling that you want to leave people with once you’ve parted ways on each occasion, or at each interaction? You will probably all know what I’m talking about when I say there are again some people, friends, colleagues and Business influencers who just enter and leave a room with either a positive or negative essence. Now stay with me here, because this is a significant part of your Brand in regards how you make people feel, and it is a very little known aspect that people actively talk about. But it is crucial when you are winning hearts, minds and influencing people. Do you leave people believing that you have utter unwavering confidence in what you do and can deliver, or do you leave them feeling as though you are willing to try and are a little nervous of the prospect or challenge? Again take the time to think of people that you are inspired by at this point. And ask yourself after each interaction with that person, be it from a formal meeting place at work, or via an online presence or in a social setting, how do they leave you feeling? Motivated, inspired and light, confident, important and valued or annoyed, heavy and down? Most likely it’s the former (fingers crossed!).

So have you ever considered then, how you want to affect people’s emotions and more importantly their feelings? And I mention feelings because they last the longest and remain attached to memories, which assist the process of identity and Brand recognition. So let’s compound this thinking even more now and have you recall a wonderful memory something that made you feel excited….. See what I did there? I immediately attached a feeling to the memory to assist you in identifying, most likely a happy one. So whether you like to consider feelings a part of the Branding process or not, they are critical in defining how you are known and most importantly remembered!

I know from experience and the numerous Clients that I work with who want to get significant promotions, move Companies or be headhunted for Leadership roles, benefit greatly from having a recognised Brand and using it as a way to connect with others.


So how do you start identifying your personal or professional Brand? And then what?

Follow these steps to get your Brand awareness and identity cemented!


  1. Value – get to know your strengths, be honest with yourself, ask your friends, colleagues, Clients or Customers, Managers and Trusted Advisors and note what they say. Then whittle them down into what you know to be your strengths. Choose your top 3 and define them. Notice what it is about them that makes you strong within that area of specialism or expertise. And then define what it is about those strengths that you enjoy. It’s so important to enjoy the process of adding Value and playing to your strengths.
  2. Identity – This can be broken down into many areas, but for here I’m discussing the 2 main areas to focus on:
    • Visual – This is how you are physically seen in the world, be it through having fabulous glasses, always wearing pink or being renowned for wearing a suit. One of the first things people notice is appearance, and this goes for Business logo and Branding also, so be consistent and be very comfortable in your choice of visual branding. Again if you’re not sure what people might initially notice about you then ask some trusted friends and advisors. Ultimately you want to be comfortable with how you show up visually in the world as self-confidence and self-awareness is a great look on everyone!
    • Language – What words do you use, and what words do you want to be known for? Tag lines and strong sentences about what you actually achieve, deliver and produce make very compelling talking point, Clarity for yourself initially and build confidence. I know someone who uses the word Awesome all the time, because its seen to be part of the excited, high vibe and accelerant he wants to be in the world, it lifts his vibration when he uses it, aligns him with his mission and tells others what a positive person he is! Now if this repels certain people that’s ok, we are not meant to please everyone, and whittling down your circle of fans is preferable, so do not conform – be the true you!
  3. Personal Identity Affirmation – This is for you, a way to set an intention and be very clear about who you are and how you will be seen in the world, as well as incorporating the essence you want to leave people with when you are no longer in the room. This is a statement that affirms to you;
    • Who you are,
    • What Value you Bring through your strengths, and
    • How you enable others to Feel.

Repeat this to yourself many times a day, setting your intention of your Brand before you even interact in your day. Use it as a morning ritual practice as well as a daily affirmation – this is a way of being, becoming who you truly are.

Comment below and let me know what your Brand is, and how you’re using this information to affect action and improve how you are seen consistently in the world.

And if you’re keen to work with me to gain real traction to mindfully align with your mission and create conscious business with purpose, confidence and ease. Check out my 12-month Transformation Program. Which will give you weekly Coaching, support from other aspiring entrepreneurs, opportunities to collaborate, a safe space to test, challenge and improve your Business and your Life so that you can better serve the world through aligning with your own personal mission.

In the meantime, know your Brand and get comfy with it,

With gratitude,

Alison xoxo

Alison Callan

Alison Callan

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan and 3C Coaching on the WebsiteFacebook and LinkedIn.