Live a life you deserve and love everyday with Clarity through Conscious Creation

Happy Holidays?

Happy Holidays?

Well, this can be an alien concept, when so much of the time we spend wishing for a magical time of year, yet in reality we end up being triggered, a little disappointed, if not overworked and then somewhat under appreciated – sound familiar?


Christmas time and even New Years are prime examples of how imprints of our perceived and entrenched beliefs about this time of year dictate our expectations and what the holidays represent for us each. For me, I grew up dreaming of a white Christmas, a roaring fire, the smell of a freshly cut tree, the sparkle of lights and lots of laughs, traditions and merriment. It was a perfect image I had of happiness and love, a day filled with friends, family, lots of engaging conversation, magic and Christmas movies. Most of the time I actually got a lot of this, but in reality there were other aspects that came with it. Cooking, cleaning, serving, misunderstandings, obligations, and exhaustion for me and others.


My image of Christmas was distorted from movies and my imagination of what I believed Christmas should be, a time when everyone puts aside their differences and lived harmoniously. But in reality who can honestly do that? The pressure we put on ourselves, and more over others, to be able to achieve this is inaccurate and perhaps impossible.


Why should one day be any different than any other? We can decide to put aside all differences, obligations and our expectations of ourselves and others any time when we actually choose to follow through on that singular thought process and intention. It won’t happen automatically, it will take time, but it can be done. And maybe that’s what this time of year actually reminds us of? Our abilities to adapt and change, the holiday season gives us the gift of time, and reflection to be able to make the change and be surrounded by others who are also journeying in the same direction, therefore there’s a greater level of compassion and empathy.


Christmas and the holiday season for me now is more of a stark reminder of the choices I make to be the person I want to be and how if I choose I can temper my behaviours, thought processes and reactions. Even in the time of the most overwhelming emotional world state, which for an empath can be extremely heightened.


So, at this time of year I invite you to get reflective and lower the expectations, by beginning with a light reflection. You can check in on the following to start to support you towards this change of view:


  1. What has your year been filled with, how you have found the majority of your time has been spent? (thinking, feeling & doing)
  2. Have you felt fulfilled and purposeful? When was this?
  3. What feels important for you to acknowledge and address in order to make amends, improve going forwards or be more receptive to in the future? (take each situation in turn to respond, as it comes to mind)
  4. And what do you want Christmas and this holiday season to be a trigger for? Reflection, family time, relaxation, relationships?
  5. What has occurred in this festive season that has enabled you to be more of who you want to be usually (if at all), and how can you invite more of that into your life?


I know that reflecting on the space I’m in, the life I want to live and the legacy I want to leave behind has made me appreciate this time of year in a unique way. I hope that these questions and a little of my perspective will give you pause for a deeper enquiry, to get out of the expectations of Christmas and more into a new way of feeling and being – your way.


Here’s to an enlightening, and happy holiday!


Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

Respect the stages of your Business, and it’s cycle.

Respect the stages of your Business, and it’s cycle.

I haven’t made any sales this week…!

I need an income….

Why am I doing this….

What was I thinking?

Maybe I’m doing something wrong, what more should I be doing…?

These are all the things I hear from aspiring entrepreneurs and I get it. I was once where you are, and it feels yucky, scary and bleak.

I get it, I truly do.


But you know what I figured out? A way to re-think and see weeks with no income as abundant. And you can to.

You see, when you’re in a regular job or career, you likely only got paid once a month, right? So it doesn’t need to be any different in your Business. Especially when you’re starting out.

You are working everyday towards an income in your business, so you need to make sure at the end of the month your wages pay your needs. Sounds pretty logical. And in fact it was the same at your career job. You had expectations, a job description, tasks to achieve and deadlines to do it by. It is no different when working for yourself, although this is usually where we falter.

This ultimately means putting in solid and focused activities towards your perceived outcome, every single day and not deviating from the plan. Now I could go off on the importance of planning, but I will leave that to another post.

For now, you need to be able to see the cycle of your activity as contributing to something – usually your pay day!


You see, you need to go through a period of establishing your business, which goes through the following stages:


  1. Concept, Creativity & Inspiration – this is where you actively come up with your vision for product or service, you feel excited and cannot wait to get stuck in to making it a reality.
  2. Design, Development and Product – you actually make your moment of inspiration a reality and get cracking on building that which you envisaged to produce your dream. This usually feels like a hard slog, but worth it in the end, this is a time consuming phase.
  3. Marketing and Generating Sales – this is the sticky bit, now you have your thing, how do you tell people about it? You might feel lost, or disappointed at this phase, or mildly optimistic. This is your first go round, go gentle and tap into your stage 1 excitement to share that with the world.
  4. Providing Services or Products in the abundance exchange – you start to deliver your offering and receive in exchange, which feels great – but you begin to feel the catch up of what you’ve been through to get here, sometimes it can feel as though it wasn’t worth it. Again, it gets easier the more frequently you do it. And now you have one thing, so you’ll always have it.


Do you see, there’s actually only 1 of the 4 stages where you are receiving income, in the beginning of your Business, or with a new service. The rest of the time you are actively generating activity to lead to the outcome of serving your people and ultimately being recompensed for doing so.

This is why making sure you are taking aligned action in one of these stages every single day feels purposeful.

When you can see this cycle of activity and you get comfortable with your outputs and you keep on creating and repeating, this is when you start to scale your Business.


But for now my gorgeous aspiring entrepreneur you are starting, you are building and you need to allow yourself permission and time to go through this process to truly know what’s working for you and your Business.


When you have one offering that is working well for you and your audience, that is when you can scale. That is when you can build more and spend more time in each of these areas while you have other strategies ongoing in the other service.

You see, you are one person, you are all things to everyone – but mostly you are striving to make a difference and you are doing so.

Just remember whichever phase or stage you are in within the cycle of your Business, you are learning, growing and establishing and these things take time.

Be kind and considerate of yourself and take aligned action every darn day, knowing that you are creating this cycle of activity that is aligned for you, your business and your customers.


One person (thats you) will make the difference you strive to, as long as you acknowledge and respect the process you will go through to get there.


If you want to know more about Business Building and how I can support you, I am opening up Applications to invite in my Ideal Soul Client to join my Conscious Creation Business Accelerator Program.

If you are wanting to be supported, to learn and grow with like minded Spiritual Boss Babes Apply Now for your free discovery call – you honestly have no idea how magical Business can be when you are in the company of total Inspiration, Community and Support.

Alison xoxo



Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

Authentic Marketing – what your audience need to know

Authentic Marketing – what your audience need to know

There are a few things I have come to realise that your audience and your potential customers need to know about you and your business, and I’m betting that they currently don’t.


If you are an empathic and intuitive aspiring or conscious entrepreneur this information is going to be key to connecting and growing your audience and building your business.


And if you implement these three things now, you will build your business, without question!


Firstly, I’d like you to think very carefully about how you currently share your products, programs or services with your audience or potential clients now. Are you confident that they clearly know what you offer? And how they can work with you, and progress working with you?


Maybe they know what your programs or products are called, or what you sell – but do they know the Benefits of what you offer?


Tip 1 – Share the benefits of working with you first

Everyone can have fancy named programs over a certain period of time or epic content, but honestly, people need to know what that’s going to give them, do for them or how it will enhance their life or business in order to buy into it.

So always lead with the benefits first. They can have all the other information once they know they need the benefit.

Now, why are those benefits important to you? This is probably something that not a lot of people mention. But in order for you to truly understand these benefits your audience and or potential customers need to understand why you’re the one to get them through – why not go somewhere else, to someone else?


Consider these things and adjust the way in which you share your benefits, it ill start to make an impact for you and your audience.


Tip 2 – Connect the importance of the benefit with your specific why

Now, if you truly want to connect to your audience, and build a relationship with them, have them understand you and form a connection to you, so that they trust, like and know you. Please tell them your why.


Why is it so important for you to deliver this said benefit, what does it mean to you?


Now this is where it can feel too vulnerable to share, but there are ways of showing layers of experience in your own time, but allow your passion for delivering this said benefit to shine through – it makes all the difference to your audience, truly.

This is possibly the hardest part for intuitive empaths in business to give time too, but it is so worth it for yourselves and others.


Tip 3 – Share your value, be the expert that your audience need

It can be hard to acknowledge and appreciate your own worthiness and the results you have created through your epic business. And often times we do not spend enough time savouring our accomplishments.


But our audience and and our potential customers need to know we acknowledge this and honour it as part of the process. Because we are becoming leaders in our fields, experts within our businesses and providing the products and services we do, have and are.

This is more than confidence, this is in fact appreciating your own value and sharing it with the world, knowing the benefits you give and connecting that to how you have journeyed from your why.


You see everything is connected for us, as the business owner, we just have to make that connection for our potential clients and customers and share from a place of undeniable truth in our abilities. Do not waver or shake, stand firm and know the magic you bring through fulfilling your purpose.


Give your potential client and audience the same unwavering faith and confidence in you, and they will be called to work with you.


This is authentic marketing, this is Conscious Business Building and this is a taste of what you get when you work with me.


Applications are open to join the Conscious Creation Business Accelerator Program. I am inviting in my soul clients and qualifying my next group.

If you’d like to discuss how together we could Accelerate you and your Business authentically then schedule your discovery call now – I’m looking forward to talking to you.


Alison xo


Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

Not everyone will want to work with you

Not everyone will want to work with you

This is a pep talk and not for the faint of heart, know this comes with much support and understanding, however it needs to be addressed.


Not everyone will want to work with you.


As an empath I get it, it hurts. Rejection sucks.


Especially when you put your heart and soul into your purpose and you feel its not seen, understood or valued as valuable to others.


But if you look deeper into the feelings you are left with, there is always an underlying acknowledgement that it wasn’t meant to be, and you knew this.


I work a little differently to most coaches, and so do my clients. We make sure that we choose our clients and customers as much as they choose us. This however comes with it’s own issues, because when we get rejected it hurts even more, because we thought we had got it right.


Again when we go deeper, we know on a level of personal truth that we weren’t 100% sure about working together either, but Wanted too none the less, interesting isn’t it. You see what we Want, isn’t always what we Need.


Now you can choose to feel rejected and defeated and as though your purpose is no longer meaningful. Or you can acknowledge the fact that everything is an opportunity to learn and grow. That your boundaries within your business are fundamental and qualifying your potential clients is oh so important to ensure you only deal with those who already know they Need to work with you – not Want.


Let’s take ‘wanting’ out of the picture all together. Become detached from the outcomes and trust in ourselves, our services and the results we get to create when we are on our truest path.


None of it is a waste, it is a gentle reminder to keep in aligned action, to believe ever so much more in ourselves, and the clients that we do work with. Because that is where the magic happens when you are with that specific person you came here to work with and for.


Do not allow yourself to get led down the pity pathway and stop all the good you are doing. Even though you might feel the strong pull towards giving up. Instead stand tall, feel your power at being able to naturally attract your tribe of people and repel those you are meant to.


Here are some reminders:

  • Make it easy for people to see what it’s like working with you, by being visible.
  • Be transparent with what it takes to work with you.
  • Qualify your potential clients and customers before committing to them.
  • Be clear about who you want to work with, and why.
  • Build a connection, so you can truly see one another.
  • Never compromise your values or integrity
  • Be flexible, where you intuitively know the outcomes beneficial for everyone.
  • Trust your-damn-self! Never waver!
  • Acknowledge your value, stand by it and shout about it.


And there are even some amazing tools for Business that can support you in automating your pathways for Business which are in alignment to all of the above.


My personal favourites are:

  • Trello for all your project management needs, and even managing clients and customers jointly.
  • Acuity* for setting up an intuitive workflow from scheduling to qualifying and receiving payment.
  • Zoom for connecting and meeting people
  • Facebook as a social platform to create groups, learning units and start to get to know your audience.


If you are a Conscious Aspiring or Established Entrepreneur who feels this way and wants to be in a place where they are feeling their confidence, their alignment in business, ease in being themselves and doing things their own unique way. This is where I can support you.


I understand what it takes to be in Business as an empath, and how you can remain true to yourself in the process yet be a Success, and allow yourself to feel the Success. If you are looking for a Coach to help you elevate your Business and you’re wanting someone who understands the feelings behind inspired and aligned action.


And you want someone who will value your uniqueness, get behind your dreams just the way they are and support you to enhance them….


…..Without the pressure and the frameworks that everyone else is doing. Then we should talk.

I am starting another Conscious Creation Business Accelerator Program and I am currently qualifying my ideal group. If you’d like to be considered to join me and my amazing Spiritual Empathetic Boss Babes in the Conscious Creation Business Accelerator, then Apply Now.


This Business should be exciting, you should have people you’re serving, you should be making the difference you crave to make and you should be supported in doing so. And I am Consciously Creating the space for this and inviting you to join me


So the question is, are you ready?


If you want to know more about Business Building and how I can support you, I am opening up Applications to invite in my Ideal Soul Clients to join my Conscious Creation Business Accelerator Program.


If you are wanting to be supported, to learn and grow with like minded Spiritual Boss Babes Apply Now for your free discovery call – you honestly have no idea how magical Business can be when you are in the company of total Inspiration, Community and Support.


Alison xoxo

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.


Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages

* Please note I am an affiliate of Acuity, and have attached my link accordingly.

7 Ways Coaching Can Improve Your Business Game

7 Ways Coaching Can Improve Your Business Game

As a small to medium enterprise business owner you will have no doubt heard of coaching, but you may not have taken the time until now to explore the significant benefits that coaching can bring to you, your team and ultimately your enterprise.


I completely appreciate that coaching may seem like a luxury at first glance, as there is a time commitment required as well as monetary investment. Both of which are precious commodities when you are running your own business. However, here’s my perspective as a Coach on why your investment could ultimately be significantly worthwhile on multiple levels.


Firstly, let’s take a look at coaching in its most commonly associated form, from a sporting perspective.  As a business owner, at CEO/ Director level the buck starts and stops with you so let’s look at a solitary sport for now in this example, running.


Are you out for a jog or are you planning a marathon? From a coaching perspective the intent and clarity required to answer this question informs the approach and outcome. You see, in the first instance a jog can take you anywhere, you don’t need an excessive warm up regime, or to plan your breaks or meet a time limit. Your primary goal is on planning to exercise with no specific long term investment in the outcome of that jog or where it might be leading to, you’ll see how it goes. With a marathon however, a lot more is involved, it requires planning, commitment, training and mental preparation as well as having all the necessary gear. Most marathon runners set expectations and have made significant lifestyle choices to meet their goal. With this in mind most invest in a Coach to train with, to raise their awareness, focus their mind-set, shed light on blind spots and develop some fundamentals directed at enhancing their performance and meeting their goal. Same thing in business. High performers have Coaches to raise their game.

Here’s my couple of cents worth, or in fact 7 of them, on the value of working with a Coach at a small to medium enterprise level in business.

1. Focus


A Coach is skilled in creating the space to enable you to get clear on what’s important, to uncovered your core drivers and reminding you of the visions you’ve created, and how your present focus is aligning you purposefully, by asking the hard questions to challenge your perspective, known ability and consequently shed light on any unknown quantities for exploration where deemed appropriate. All the while ensuring you are working towards your required outcome. Your Coach is keeping the focus of the outcome in sight to align your discovery to what you need to achieve.

2. Setting goals and reaching them


Being a visionary and blue sky thinker is greatly required in business, but being able to relate those visions to specific, measurable and timely incremental goals is key to making the vision a reality. A Coach is accustomed to challenging, motivating and driving honest and relatable thinking into this process to support you in setting your strategy for success.

3. Accountability is crucial when working towards something


A Coach is a great partner in creating your strategies, testing your commitment to achieving your goals and checking the practicalities of your assigned actions through powerful questions that challenge your thinking, boundaries and expectations.

4. You can brainstorm and bounce ideas off your Coach


A truly great coach enables a safe, confidential space removing all judgement, preconceived ideas of right and wrong to allow you to open up to truly original, fresh and forward thinking concepts. Things you might have dismissed or resisted due to your personal self-limiting beliefs or fear. Through coaching you get to follow your thoughts through via answering powerful questions and create links, and master a self-awareness that you could have previously overlooked.

5. Provide opportunity for reflection


With a Coach you can explore what you’ve done, and what you’d like to learn from it, replicate or give a wide birth too in the future. Your Coach will hold a mirror up for you to ask the hard questions to get you to see different perspectives, possibilities and opportunities. In this space you can identify and break negative or damaging cycles, expose any self-limiting beliefs, patterns and shine a light on where your focus is needed to achieve more of what you want, and discard that which you don’t.

6. Be real and exposed


Who can you be truly real with about your business, talk about your vulnerabilities, concerns and actually be confident that the person you’re confiding in has only the best intentions for empowering you to develop strategies to build, strengthen, stabilise and grow? It can be hard to carry the fears or concerns single-handedly and will eventually take its toll, but there is no need to struggle alone with this. Once shared with your Coach you’ve given yourself permission to take action and deal accordingly without concern that you’ve impaired your credibility or reputation.

7. Team engagement


Working with a business Coach enables teams to become more efficient in their thinking as a collective. Creating a space for teams to engage in challenges together, devising team led appropriate solutions that everyone is signed up to is the Coaches focus. Allowing the team to recognise evolution, flexibility and adaptability in ever changing circumstances – thus building resilience, compassion, empathy and a collective desire to succeed.

The common theme in working with a Coach is that the Coach is there for you, driven by the outcomes you value, they are not personally or professionally attached to a specific outcome, they are impartial and that is how they are able to ask the hard questions and challenge thinking and beliefs through curiosity not judgement or expectation. It is crucial that there is a co-active collaborative way in which you and your Coach engage to build the level of trust, openness and honesty required for you to benefit fully in all of these aspects.

So the value of coaching resides in the mental toolbox the Coachee learns and develops throughout the coaching relationship, the resource of mental strategies that can be called on and applied in a multitude of different situations. All of which have been designed and developed through personal discovery and insights gained through the coaching process, helping to navigate toward success both personally and professionally. And as I said earlier a professional athlete works with a Coach to bring out their best performance, it’s the same in business!

With Immense Gratitude,




Alison Callan

Alison Callan

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan and 3C Coaching on the WebsiteFacebook and LinkedIn.

3 Steps to Remaining Productive, while Transitioning to Autumn

3 Steps to Remaining Productive, while Transitioning to Autumn

Have you been noticing insects creeping into the house lately, maybe you’ve remarked how the mornings are significantly darker now and even the winds temperament has changed. These are all the subtle environmental changes occurring to remind us that autumn is approaching.

Have you noticed how your moods or body might naturally be preparing for these changes also? Are you feeling slightly more tired, slower and needing to refuel more? Maybe even becoming prone to the odd sniffle?

Well, now is the exact time to notice these subtle changes, acknowledge and contemplate the need to adapt to them. Naturally when there is less light in the day and the temperature is colder we want to stick closer to home, stay warm and sleep more. Our diet changes also as we eat more hot meals as opposed to salads, in line with the seasonal produce that’s readily available.

So why do we feel that our personal and professional expectations should be consistent?

Human beings are made to be flexible, changeable – in accordance to our environment. In our digitally dependant 24/7 world we forget that our standards and goals are not always easily consistent to achieve and that we need to allow for cycles.

This is crucial in successful planning especially in business, although oftentimes the focus is solely on calendar events and not necessarily on the environmental and seasonal impacts on staff productivity, sickness and motivation.

The good news is that now you are starting to notice these changes, you can plan to adapt accordingly. Here’s my 3 step process to enable a smooth transition to the winter months while still feeling and being productive!

1. Notice and Acknowledge

The first step in adapting here is to notice what is occurring to you mentally and physically?  Where are you at, are you seeing or feeling any subtle changes or are your preferences changing. And acknowledge what of these differences are related to the change in season.

Bringing your awareness to, by noticing and acknowledging the shifts you may be undergoing naturally allows you space to choose how you want to respond. This gives you a greater sense of control by enabling you to realise you have an array of available options to you in regards making any necessary adjustments. Choices open up.

2. Priority Review and Impact Assessment

Now that you have acknowledged there are natural subtle shifts occurring for you, this is a great time to review your personal and professional routines and reassess your priorities. Then you can assess the impact of switching up priorities and what effect that this may have on your routine, your habits and your productivity. For example;

Review your exercise routine, is it still highly important to you to maintain your fitness level and current routine as it stands? Maybe, if honest with yourself you will have to call more on your willpower to keep up with your classes that seemed so easy when it was light at 6am, but may be harder to go to in the dark. Once you have reviewed the importance of exercise in your life it maybe that you review the impact of doing less exercise would actually mean for a less satisfied you and so you assess your alternative options and decide that maybe you adjust from an outdoor activity to an indoor one.

Re-prioritising is such a key factor in giving your mind and body the permission to adapt as we naturally want to, without the guilt associated from not being 100% motivated, productive and alert. You are entitled to rest, reprioritise and renew!

3. Allow and Plan

Allow yourself to slow down and be in pace with the changing season, prepare for the darker days mentally and physically. Readdress your long term goals, for this upcoming time as you have now processed that you may not naturally be able to keep up the pace that you once were, nor may you feel inclined to. It is the natural order of things that autumn sets in to make way for the new and you too need the down time to do the same.

Get creative, reassess your progress on your personal and professional plans, where are you heading, have you made progress or procrastinated. Take stock and plan for the future once more. This mental workout and dedicated time to planning increases your motivation and desire to get stuck into making changes, and you will be surprised how little steps during this time and reserving energy will set you up to make bigger impacts later on to get you closer to your longer term goals.

Use this time to purposefully readjust, allow what is to be, get kind with yourself and curious about your changing needs as opposed to judging. Be adaptive, considerate of yourself and allow and nurture change. Some additional things to consider before the winter snap takes hold:

  • Consider supplements to ward off ills, having some vitamins on standby, echinacea or naturopathic or homeopathic remedies, maybe even some lemon, honey and ginger.
  • New decor or a change in your rooms layout of furniture, physically showing a change in environment, reminding you of the shift that has occurred.
  • Consider your heating options, get firewood delivered, buy a new heater or dig out the hot water bottle to get ready for the chill that may come – take your time doing it. While acknowledging that you are prepping ahead of time to take care of all aspects in your life.
  • Dig out the slow cooker and readdress your kitchen essentials, tins and herbs so you’re all stocked up and ready for good old batch cooking!

The time you put into noticing and preparing for these subtle changes to take hold will help you get mentally ready for the onset of the winter, and the natural change to come as a result. Give yourself this time to be quiet, to slow down and recharge ready for the Spring, when you will naturally want to spring into action and put all your good ideas and plans into play.

I would love to hear what you notice during this time of transition and what changes you put in place to prepare for it, let me know in the comments.


Alison Callan

Alison Callan is a Mindfulness Consultant, Career and Business Coach. Committed to creating positive and lasting change for individuals, teams and organisations through Mindfulness.

Check out more on Alison Callan and 3C Coaching on the WebsiteFacebook and LinkedIn.