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Why Getting An Expert Into Your Life And Business Is A Necessity!

Why Getting An Expert Into Your Life And Business Is A Necessity!

When you are sick, you do not self diagnose, you go see a Doctor. Who is an expert at getting you well again.

 

When your car is faulty you do not tinker with it to try and figure it out, you go to an expert a Mechanic to do what they do best and get your vehicle road worthy again.

 

When you have an issue with your plumbing, heating or electrics, you go seek out a professional to get the job done right the first time and well, so you are safe, compliant and covered.

 

So why is it when you start out in Business you think that you do not need an expert to help you establish yourself?

 

This is the normal behaviour and thinking of what I see, to go it alone and struggle. So, I would like to tell you why you are making a vital mistake with this logic.

 

Your business is an expression of you. You are the most important person in your life and this soul business you are establishing is not only being created to bring you an income to support all your material needs, it is bringing vitality to your life force too.

 

When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?

 

I used to be safe with my money, I used to make sure I didn’t over extend myself. Until one day I realised I couldn’t keep putting myself last in the priorities, or waiting to make money before spending it.

 

When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?

 

I invested in a Coach to be the expert in business to support me to get my brand, my life and my expertise crafted quickly, efficiently and practically.

 

This was not only an investment in a coach but in myself and my future.

 

I can tell you that I never regretted this investment because quite simply I am the very best investment I can ever make, because I’m a sure thing. Counting on myself and working on myself will always be critical to my success, and learning from experts as I go is fundamental.

 

When you invest like this and show the world you are stepping up, the world steps up to meet you where you are at, it is expansive and extraordinary. This is quite simply what you’ve been willing into existence, but you have to show your commitment to be able to receive your match.

 

So tell me….


 

• Do you believe you are a sure thing?
• Are you worth investing in?
• Is there anyone else out there that’s an expert you could learn from?
• Are you terrified to back yourself?

 

Whether you say yes or no to any or all of those questions it doesn’t matter because I can tell you right now, You are a sure thing, you are worthy of investing in and there is always someone ahead of you in the game that you can learn from and of course you’re always a little terrified to back yourself because failing is scary and so is succeeding, believe it or not!

 

If you have a desire to be in a purposeful business but are lost as to what that looks like, then I am the expert to help you. I can see intuitively what you bring to the world and the potential and possibilities to create something magical. Just check out my testimonials.

 

And, if you have a conscious business that you are looking to begin, design, build, develop or scale then I am the expert to support you to bring even more of yourself to the world successfully with immense clarity. Just check out my Conscious Creation Business Accelerator, or book in to discuss working with me

 

The only decision you really have to make is, are you ready to step into who you are becoming?

 

Yes or no? Find your expert to help you – simple as that!

 

So, tell me because I am so curious to know, what do you currently need an expert for in your Business or Life?

 

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Have you been burnt by a ‘Coach?’

Have you been burnt by a ‘Coach?’

I used to cringe at the title ‘Life Coach’, in fact I actively tried everything to avoid using it.

 

I even got accredited to stand out as a governed and regulated coach in the field to be with the best coaching regulatory body, the International Coach Federation.

 

I used to see all over social media Coaches popping up offering their value, their unique funnels, systems and programs to get you virtually anything you wanted.

 

Now let’s be honest, how many of those free sign ups hooked you in because their words and content were just so appealing and you couldn’t resist giving it a try?

 

I know I bought into the freebies, webinars and challenges in my early days. Yet I never opened any of their genius optins or workbooks and I rarely ever made the webinars live.

 

Because honestly, I knew the outcome was going to be an upsell, a way to try and get me into a program or something.

 

Not that there is anything wrong with this, these systems work, and I’ve experienced enough and learnt about them that I honestly know that they can and do. Just not all of them.

 

Now this process became synonymous to me with the word ‘Coach’ and for me, it didn’t feel right.

 

Coaching in my book is exploring the depths of a person’s soul and beliefs and experiences to support them to find their own strength and system to manage their way to success. This begins with clarity of what their version of success looks like. And I do not believe there is a system or funnel that can work exactly the same way for everyone. Especially not empaths and intuitives.

 

There are programs that can share knowledge and teach you to grow and expand your perceptions and thinking, but they cannot speak directly to the soul of each person uniquely without a measure of 1:1 connection with a personal Coach.

 

Now there are some amazing Coaches, and I know a lot of them, so this is in no way negative to those in the profession, or those who use systems and funnels, everyone has to work in their own unique way. Now, that is what I advocate for.

 

However my experience has been that for me there was always a disconnect, and I know for a lot of other people too with the over used and confused term of ‘Coach’.

 

The way in which I ‘Coach’ was always very different, that I honestly didn’t want to conform to a term that seems diluted.

 

I decided to go out to my clients at the time of starting my business and I asked them what they thought I stood for and what results they got through my unique ways of Coaching.

 

Each one of them came back with the terms of receiving great Clarity & Success. And that is how I coined the term and title of ‘The Global Clarity & Success Coach.’ It was delivered to me by my Clients.

 

Why am I telling you all this?

 

It’s because I have had some discovery calls recently with some sensitive and empathic souls who are here to make a difference in the world. But, they have been burnt. They have been burnt through buying into the funnels, programs and systems or promises from ‘Coaches’ who they thought would care and help them get their Clarity and Success and they were let down.

 

This has honestly broken my heart.

 

Yet, having spoken to me about what is different with my group coaching and 1:1 programs they have opened up to trusting me to get them the results they need, personally and professionally.

 

So, what was the difference that I made to them?

 

They all said that they felt I cared, that I could see the soul and purpose in their mission and they believed I’d have their back. Because let’s face it, designing your life or business or career is a holistic process.

 

To me, they felt heard, understood and supported, which is how everyone deserves to feel when they invest in me and themselves.

 

They are not another acquisition to me, they are not a number. They are souls with purpose, pain, experience and challenges and I sure as hell see them, feel them and support them.

 

I see their potential, their light and dark and I see the connection. I feel it.

 

If you have been burnt by other Coaches, Coaching Programs or unfulfilled promises, or courses with no substance and you have been on the fence about trusting someone else to guide you I can honestly say please do not lose hope or sight of your vision.

 

You just haven’t found your Coach yet.

 

Finding the Right Coach for you!


 

We are not all the same and you need to do your research. Here are some questions to ask before jumping in with a Coach. Because I want you to feel empowered and worthy, so ask some or all of these:

 

• Who is this coach, what do they believe in and stand for?
• Do your values align?
• What promises or guarantees do they make to look after you?
• What is their experience, in life and business?
• How much time will they spend directly with you?
• What is their coaching style?
• How will they check in with you if you’re not showing up or following through?
• What advice do they give, versus coaching & mentoring? (It’s not all the same!)
• What will they do if you’re not satisfied?

 

You are entitled to understand them, to connect with them and feel into their genuineness, this is ok. If they are the right coach for you they will want you to care and be able to confidently respond, and they will answer their truth.

 

I am not the Coach for everyone and I appreciate that. Regardless I want you to feel empowered to find the right Coach for you as I believe everyone benefits from a Coach. Specifically the right Coach for them.

 

I got called ‘The Coach Who Cares’ the other day as a gorgeous soul was in tears, because she felt finally heard, safe and supported.

 

Now that is the connection you need to make with your Coach.

 

In my group program you get personalised time, you get your chance to be coached every single week by a coach who cares, by a coach who gets to know you and is invested in you as much as you are. I want to see and feel my clients get success, feel clarity and drive their own results because they have the beliefs and tools to do so, their way.

 

Yes, I can teach you the funnels, the systems and programs yet I’ll encourage you to do it your way, to break the rules to follow your intuition and inner guidance to get you your version of success. I’ll cry with you, laugh with you and lovingly kick your butt if you need it. But I won’t leave you alone when you need me the most even if you think you want me to. I’ve got your back and business.

 

Learn more about the Conscious Creation Business Accelerator now.

 

So if you want to interview me, to check out my vibes and energy then book in to have a chat, let me show you how different I am from every other ‘Coach’.

 

I’d love the opportunity to support you to Consciously Create your vision, your way!

 

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Happy Holidays?

Happy Holidays?

Well, this can be an alien concept, when so much of the time we spend wishing for a magical time of year, yet in reality we end up being triggered, a little disappointed, if not overworked and then somewhat under appreciated – sound familiar?

 

Christmas time and even New Years are prime examples of how imprints of our perceived and entrenched beliefs about this time of year dictate our expectations and what the holidays represent for us each. For me, I grew up dreaming of a white Christmas, a roaring fire, the smell of a freshly cut tree, the sparkle of lights and lots of laughs, traditions and merriment. It was a perfect image I had of happiness and love, a day filled with friends, family, lots of engaging conversation, magic and Christmas movies. Most of the time I actually got a lot of this, but in reality there were other aspects that came with it. Cooking, cleaning, serving, misunderstandings, obligations, and exhaustion for me and others.

 

My image of Christmas was distorted from movies and my imagination of what I believed Christmas should be, a time when everyone puts aside their differences and lived harmoniously. But in reality who can honestly do that? The pressure we put on ourselves, and more over others, to be able to achieve this is inaccurate and perhaps impossible.

 

Why should one day be any different than any other? We can decide to put aside all differences, obligations and our expectations of ourselves and others any time when we actually choose to follow through on that singular thought process and intention. It won’t happen automatically, it will take time, but it can be done. And maybe that’s what this time of year actually reminds us of? Our abilities to adapt and change, the holiday season gives us the gift of time, and reflection to be able to make the change and be surrounded by others who are also journeying in the same direction, therefore there’s a greater level of compassion and empathy.

 

Christmas and the holiday season for me now is more of a stark reminder of the choices I make to be the person I want to be and how if I choose I can temper my behaviours, thought processes and reactions. Even in the time of the most overwhelming emotional world state, which for an empath can be extremely heightened.

 

So, at this time of year I invite you to get reflective and lower the expectations, by beginning with a light reflection. You can check in on the following to start to support you towards this change of view:

 

  1. What has your year been filled with, how you have found the majority of your time has been spent? (thinking, feeling & doing)
  2. Have you felt fulfilled and purposeful? When was this?
  3. What feels important for you to acknowledge and address in order to make amends, improve going forwards or be more receptive to in the future? (take each situation in turn to respond, as it comes to mind)
  4. And what do you want Christmas and this holiday season to be a trigger for? Reflection, family time, relaxation, relationships?
  5. What has occurred in this festive season that has enabled you to be more of who you want to be usually (if at all), and how can you invite more of that into your life?

 

I know that reflecting on the space I’m in, the life I want to live and the legacy I want to leave behind has made me appreciate this time of year in a unique way. I hope that these questions and a little of my perspective will give you pause for a deeper enquiry, to get out of the expectations of Christmas and more into a new way of feeling and being – your way.

 

Here’s to an enlightening, and happy holiday!

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

How to Present your best self at Expo’s

How to Present your best self at Expo’s

I love going to Business expo’s, it gives me such joy to be around inspiring business owners and entrepreneurs. To observe, to listen to get curious and experience everything that a potential client does in those situations. It’s important to be on the receiving end of a sales script, presentation, learning opportunity to keep growing and developing and interestingly enough, seeing where you can add value and noticing how far you have come.I went to one recently, which inspired this post to share with you what I learned and experienced, which will hopefully have you diving on into attending an expo and knocking it out of the park!

So let me tell you what I initially observed….

 

  • Almost everyone at each of the stands appeared pretty nervous, none of them came alive doing what they were doing and it surprised me.
  • Very few of the exhibitors seemed confident in their purpose for attending, were they selling their service or product, or building a relationship. Their approach seemed a little directionless…
  • Most of them didn’t seem excited to be there, like genuinely, I felt their uncomfortableness
  • There didn’t seem to be a plan, an intention, a direction of purpose for the expo and it’s layout, that was easily communicated or understood…

 

 

You don’t need a fancy stand or stall to stand out, when you love what you do you glow!

 

Now do not get me wrong, it was great, they were great and Im hoping they all got what they needed.But it made me see clearly some things they could have all done to up their game, from a customer or collaborators point of view, and I want to share those with you.Because I’ve been there, I’ve been an expo stall holder and it’s nerve racking – there’s more people there than your ideal client and you’ve got a certain amount of time to make an impression and impact. And starting a conversation when you’re an introvert is intimidating and exhausting! And I can so clearly see now how I could have improved my exhibiting skills and approaches before the event. So I am grateful for what I observed yesterday, for what I learnt and for the growth it showed me in myself and my business.

 

Here are some pointers for you to consider


  • Set your intention for the day, who do you want to meet, what do you want to learn and what do you want to give?
  • Get clear on who you want to attract, what you want them to know and how you want to continue the conversation after the expo. If you know this, you’ll be far more confident in your approach.
  • Connect with each person, do not see them as a prospect or a potential sale. Treat them as a person and be there to share your accomplishments, your expertise as a gift, a conversation.
  • Ask relatable questions, practise a few opening lines with a difference. Everyone else is asking ‘what you do?’, ‘what brought you to the expo?’, ‘what are you looking for?’. Instead ask what that person needs and try to help them find it. Give more than you expect to get, set the tone for the interaction with you.
  • Know your why, know your story and share it. It’s all well and good if you have a membership you’re selling to a program but qualify me, tell me why I’d need it & how it would make my life or business better. Choose me! Make me feel wanted and special!
  • Ask if you’d be open to following up with you. Don’t just take business cards, it’s so impersonal. Go the extra mile and connect. Be the person they remember from the expo for all the right reasons.
  • Read body language while interacting, be more interested than reciting your stuff. Ask how the persons receiving the information. This is a great way to do Market Research!
  • Make sure your signs are easy to read and tell me quickly what you do. So I know if I want to chat about it.
  • You are the expert, have confidence in your accomplishments, be proud of your results or products. Get into this space and connect with people from this space, this is your zone of genius, you’re compelling, passionate & purposeful from this zone – show this You to the expo!
  • Be your Brand – dress for success, you want to stand out and look and feel fabulous. Do not get lost in the crowd! (But layer because you never know on temperatures)
  • Consider your giveaways and be clear on who they are for and why, do not make it too easy to enter, you want people winning who actually want to work with you. So also consider if they have to stay until a certain time to win on the day, or buy a low level offering to be in to win. Do not make it a free for all – stand firm in your offerings and value your gift and make sure each entrant is intentional also.
  • When collecting emails ask if people want to sign up for your email subscription or to hear about offers. This is the best way to know who you’re targeting and have permission to further contact them. Business cards are too simple, get them to write for their commitment to being followed up with.
  • Request that they like your social media pages, make it easy to find you, maybe have them do it there and then to get an extra entry into your prize draw, think outside the box to engage with people and stand out from all the other exhibitors.
  • You don’t need a fancy stand or stall to stand out, when you love what you do you glow!

 

If you’ve not done an event like this it is such an amazing opportunity to participate in, I highly recommend it. It enables another level of growth and discomfort, but I believe the more you experience and expose yourself too the better you and your business become!

I hope this has given you something to think about when you next present yourself and your Business at an expo!

With Warmth,

 

Alison xox

Alison Callan is The Clarity and Success Coach for Aspiring and Conscious Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

Why do we even need Mindfulness?

Why do we even need Mindfulness?

What’s the fuss with Mindfulness? Surely it’s just a fad, fleeting and unnecessary…? Well from my point of view it’s most definitely necessary and if we keep living the way that we are, it’s going to become even more critical to integrate it into our routines in order to be well – emotionally, mentally and physically, while maintaining our expectations, standards and optimal performance.
Life has become quite busy, in fact with the technology advancements the world is a lot smaller, we work 24/7 and we expect things immediately. Yet as humans we have not evolved to this level of constant processing, we need sufficient sleep, a nutritious diet, exercise and believe it or not time to recharge, take stock and consolidate information, plan.

That’s where Mindfulness becomes necessary and what in fact creates the balance we need in the world we live in, to function at our optimum.

What largely makes our humanness and sets us apart as unique, is our experiences and our emotions. Up until now in the main, our emotions have been brushed aside as unprofessional or inconvenient, too difficult to manage, time consuming, something that may, in certain circumstances, even be medicated or suppressed. However, what if we were to embrace our emotions, accept that in fact they can be utilised as an asset in navigating everyday life. Understanding them in the first instance is key, and they are different for each of us, but they do have a significant impact on our being.
Emotions start with a thought, one that can be triggered by any number of experiences, conversations, sound, visuals etc. And given what our brains can process in a second and conjure up, a lot of emotions can be experienced without proper comprehension. Yet once an emotion is felt it has a chain reaction of physical manifestation and even behavioural urges and actions. For example, imagine embarrassment creating a blush reaction and then your arms immediately cross over your body and you have the urge to escape, hide, or change a conversation topic etc. All of this can happen in a split second, without your full awareness if you are not tuned in to the trigger you experienced, thus explaining what caused the chain reaction. Which may not in fact be related to what was occurring then, in that moment, but was of a similar experience to something you previously went through and your brain is recalling in detail what manifested as a result. Recalling connections that appear to make sense, and have been experienced before. Without due diligence of self, and self awareness, which has become more infrequent today with multi-tasking and juggling, it’s possible to get caught up in emotions that tend to rule your day, as opposed to being merely part of it!
Mindfulness enables us to take the necessary quiet time, a pause, or even micro-pause, within the day, that we need to give ourselves the space to process what we are experiencing and start choosing our responses as opposed to habitually reacting. Or trying to ‘fit in‘ with what we perceive as ‘socially acceptable‘ or ‘normal‘, but in fact doing what we feel is right in that unique moment.
Our emotions build up throughout the day and often times they are ignored and as I acknowledged they remain lurking only to sneak up on us at moments of heightened stress, frustration and angst and exacerbate a singular incident due to the built up emotions from experiences that occurred prior. If continuously left ignored this build up creates unconscious habits and feelings associated with certain situations.
By adopting Mindfulness practices or pauses you start to notice the emotions you experience throughout your day and choose to address them and retrain your behaviours towards situations and individuals as a singular event. This gives you a greater control, resilience and you become a force of adaptability. No longer allowing your brains neural pathways to lead the charge, no more taking things at face value. You master a greater sense of self awareness enabling you to rise above adversities more frequently, choosing your responses.
The bridge that Mindfulness creates for us to address our emotions and feelings is so key to leading a balanced and present life. But Mindfulness has so much more to offer to us, than just this one benefit. Mindfulness, within it’s definition reminds us to be observers, curious and kind. To remember to approach situations, people, challenges with a sense of genuine curiosity and kindness for ourselves and others, allows us to be less assuming, less judgemental. And when we change our approach in this way we are open, able to see each incident, conversation or experience for it’s own uniqueness, without labelling it prior to it’s occurrence just because we’ve had prior lessons previously.
It has become increasingly more common today for people to have decided on outcomes prior to experiencing them, which does not allow for learning, growth or the absorption of new information to be assimilated. And we often like to prove ourselves right as well, so making an outcome fit our prior expectations feels good, even if it’s an outcome we would not truly like, the feeling of being ‘right’ is deeply satisfying.
So practising a Mindful approach throughout your day enables you to be observing, curious and reminds you to be kind. It is not a natural state for us to live by all that often but with practice we can re-train ourselves to shift our emotions, approaches and detach from that which does not serve us.

So how can you bring more Mindfulness into your life?


  • Start your day with Gratitude, when we are in a state of noticing what we are grateful for we begin our days with more energy, positivity and that enables us to be more resilient to what may transpire.
  • Notice your emotions, become curious as to when they arise, what they are expressing to you. With this knowledge you can start to understand them and manage them so they do not overcome you.
  • Practise Curiosity, ask meaningful questions and notice how people respond to your interest in them. A lot of times we make assumptions even during conversations and do not ask the obvious questions. You may be surprised that the answers are not what you expect.
  • Listen to what is occurring around you. Listen in the silence, in the noise and to your conversations. A lot is assimilated through listening, but most of the time we are not present to it fully.
  • Practise kindness, to yourself mostly – when we are kind to ourselves we are more tolerant, understanding and appreciative of others, as we are our own worst critic!
  • Get outside, put down the electronic devices and take some time in nature, fresh air and enjoy the space.
  • Meditate, through simple breathing practises where you focus on your breathe, by repeating affirmations, through listening to the sounds around you while you are still. There are many ways to practise meditation, this will centre you and have you feeling healthier in mind, body & soul.
  • Remember that you do not know everything, you are still learning and each moment brings new opportunities!

 

If you are feeling called to reconnect with your inner world, so that you can start to show up in your outer world as the very best version of yourself. Then you need to check out my self study on-line program Me, Myself & Mindfulness. This program will have you using Mindfulness techniques, simply and seamlessly integrated into your life, it will ask you the hard questions that you need to become clear on in order to achieve your own personal sense of Success and have you start to build a life you love and deserve with Clarity through Conscious Creation.

 

With Warmth,

 

Alison xox

Alison Callan

Alison Callan

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan and 3C Coaching on the WebsiteFacebook and LinkedIn.

What is Your Brand and Why is it Important – Whether You Are In Business or Not?

What is Your Brand and Why is it Important – Whether You Are In Business or Not?

What exactly is a Brand? I’m sure you’re familiar with some big and well known products like Coca-Cola or Cadbury’s, even Bentley or Apple. Each of them has a distinct Brand, but they are selling products right?

Yes, however those products appeal to certain people and repel others. So surely your Brand is all about connection with Customers or Clients, as well as being well known for logos and image. Well, from my perspective, especially from working with Conscious Aspiring Entrepreneurs, it’s a little more than that….

Breaking it down, and a really great way to remember the impact that your Brand has is to imagine it as that ‘something’ that you’re noticed or known for.  So that after you’ve left a room you’re still remembered and known for that special ‘something‘.

Whether you’re in business or not, your Brand is a critical part of your identity. It dictates how you like to be seen in the world, as well as how the world sees you. And I certainly like to focus more on authenticity of how you want to be seen in the world, as much as how you are seen, because YOU alone are experiencing the moment – your Brand is the imprint, the essence and mark that you were there!

Maybe you’re known for a visual aspect like the person who always wears beautiful glasses, a particular colour combination, always having perfectly placed hair (even when it’s blowing a gale!) or even make-up. And writing this list I can think of specific friends and peers who totally fit into each of those categories, they immediately spring to mind! Either way they are each utterly unique and probably oblivious that to me they are synonymous with that one thing. And what if I said to you that each one of those people were in fact not in Business at all, but they certainly had characteristics and an identity that surrounded them and was so much more to me that what in fact they do.

Now friendship is much more open, lengthy, personal and there is a level of trust and confidence that’s built over time with a relationship that’s formed that’s mutual. You have shared experiences and long conversations which create a bond. Yet becoming a Brand is far more common today especially through social media, so it’s important to notice how you are portraying yourself. It is becoming much more common now within Organisations and Corporations to build a Brand for yourself to get known, in order to be a remembered individual so when opportunities arise, YOU are the person that springs to mind immediately. And this is so much more important now for those in Business. What do you want to be known for? And how do you portray that to others through the things you say, the way you respond and how you leave people feeling.

There are plenty of people out there advising on the best way to connect with your ideal Client, your Boss and your network of influencers. But remember, we talked about Brand and what in fact it is, which is what you are known for, remembered for, by colleagues, peers, Clients and Customers etc, when you aren’t even in the room. So let’s take it one step further, how do you create the connection for people to know you for something if you cannot create those shared experiences or have those lengthy conversations? And when we are talking about getting promotions, establishing client relationships and selling – Well, perfect hair, makeup or a killer logo won’t cut it on it’s own.

So let’s talk about Value. When you consider anyone that you know who has an identifiable Brand they have usually gotten known for something in particular. They have most likely provided significant value through work, advise, experience, product or outputs. Consider a Brand like Nike who specialised initially in running shoes, they provided expertise in becoming a leader in that market with an exceptional product. But you can start contributing Value when you ultimately know your strengths and what you are good at. Apple is one Brand who knew what they were good at and keep improving the product time and time again, to give Value to those who are specifically on team Apple. Once you’ve identified your strengths you can work towards them and use them to your advantage, these are the things you are likely already known for, so start to leverage from that place. See your strength in the value you can give to others.

And have you ever considered the feeling that you want to leave people with once you’ve parted ways on each occasion, or at each interaction? You will probably all know what I’m talking about when I say there are again some people, friends, colleagues and Business influencers who just enter and leave a room with either a positive or negative essence. Now stay with me here, because this is a significant part of your Brand in regards how you make people feel, and it is a very little known aspect that people actively talk about. But it is crucial when you are winning hearts, minds and influencing people. Do you leave people believing that you have utter unwavering confidence in what you do and can deliver, or do you leave them feeling as though you are willing to try and are a little nervous of the prospect or challenge? Again take the time to think of people that you are inspired by at this point. And ask yourself after each interaction with that person, be it from a formal meeting place at work, or via an online presence or in a social setting, how do they leave you feeling? Motivated, inspired and light, confident, important and valued or annoyed, heavy and down? Most likely it’s the former (fingers crossed!).

So have you ever considered then, how you want to affect people’s emotions and more importantly their feelings? And I mention feelings because they last the longest and remain attached to memories, which assist the process of identity and Brand recognition. So let’s compound this thinking even more now and have you recall a wonderful memory something that made you feel excited….. See what I did there? I immediately attached a feeling to the memory to assist you in identifying, most likely a happy one. So whether you like to consider feelings a part of the Branding process or not, they are critical in defining how you are known and most importantly remembered!

I know from experience and the numerous Clients that I work with who want to get significant promotions, move Companies or be headhunted for Leadership roles, benefit greatly from having a recognised Brand and using it as a way to connect with others.

 

So how do you start identifying your personal or professional Brand? And then what?


Follow these steps to get your Brand awareness and identity cemented!

 

  1. Value – get to know your strengths, be honest with yourself, ask your friends, colleagues, Clients or Customers, Managers and Trusted Advisors and note what they say. Then whittle them down into what you know to be your strengths. Choose your top 3 and define them. Notice what it is about them that makes you strong within that area of specialism or expertise. And then define what it is about those strengths that you enjoy. It’s so important to enjoy the process of adding Value and playing to your strengths.
  2. Identity – This can be broken down into many areas, but for here I’m discussing the 2 main areas to focus on:
    • Visual – This is how you are physically seen in the world, be it through having fabulous glasses, always wearing pink or being renowned for wearing a suit. One of the first things people notice is appearance, and this goes for Business logo and Branding also, so be consistent and be very comfortable in your choice of visual branding. Again if you’re not sure what people might initially notice about you then ask some trusted friends and advisors. Ultimately you want to be comfortable with how you show up visually in the world as self-confidence and self-awareness is a great look on everyone!
    • Language – What words do you use, and what words do you want to be known for? Tag lines and strong sentences about what you actually achieve, deliver and produce make very compelling talking point, Clarity for yourself initially and build confidence. I know someone who uses the word Awesome all the time, because its seen to be part of the excited, high vibe and accelerant he wants to be in the world, it lifts his vibration when he uses it, aligns him with his mission and tells others what a positive person he is! Now if this repels certain people that’s ok, we are not meant to please everyone, and whittling down your circle of fans is preferable, so do not conform – be the true you!
  3. Personal Identity Affirmation – This is for you, a way to set an intention and be very clear about who you are and how you will be seen in the world, as well as incorporating the essence you want to leave people with when you are no longer in the room. This is a statement that affirms to you;
    • Who you are,
    • What Value you Bring through your strengths, and
    • How you enable others to Feel.

Repeat this to yourself many times a day, setting your intention of your Brand before you even interact in your day. Use it as a morning ritual practice as well as a daily affirmation – this is a way of being, becoming who you truly are.

Comment below and let me know what your Brand is, and how you’re using this information to affect action and improve how you are seen consistently in the world.


And if you’re keen to work with me to gain real traction to mindfully align with your mission and create conscious business with purpose, confidence and ease. Check out my 12-month Transformation Program. Which will give you weekly Coaching, support from other aspiring entrepreneurs, opportunities to collaborate, a safe space to test, challenge and improve your Business and your Life so that you can better serve the world through aligning with your own personal mission.

In the meantime, know your Brand and get comfy with it,

With gratitude,

Alison xoxo

Alison Callan

Alison Callan

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan and 3C Coaching on the WebsiteFacebook and LinkedIn.