Live a life you deserve and love everyday with Clarity through Conscious Creation

Reinventing the promise of change at New Year

Reinventing the promise of change at New Year

I used to love the promise of a New Year, wiping the slate clean, starting afresh, everything seemed possible.

Yet after a while I felt disillusioned and New Years became anticlimactic – all the hope of anew but nothing ever really changed. Now I know why, and I feel totally reconnected with the possibilities of a New Year again.

So if you are feeling nonchalant about transitioning into this New Year, keep reading and see if what I’ve discovered resonates for you too.

 

The key ingredient to my epic New Year lies with my mindset. If I am not accountable for the changes and committed to making them, then it just isn’t going to happen. So in order to get myself in the perfect mindset to actively and Consciously Create my change I start by giving myself some space to reflect on what lessons I’ve learnt over the past year and acknowledge how much I’ve grown, evolved and experienced. This gives me the basis for setting my intentions for the year ahead of what I want more or less of by way of feelings, experiences and achievements.

Once I’ve got those reflections down, understood, I can use them as a compass of sorts when I’m navigating decisions, opportunities and challenges in the future. If I’m in alignment with my Years intentions it keeps me accountable and observant and on course to my destination. I feel therefore throughout the year as though I am in control, purposeful and intentional and striving to achieve. To me that is what makes for an epic and memorable New Year.

 

Something to note in all of this though, as you follow the below process. You can only answer for yourself, your feelings, thoughts and behaviours as that is all that is within your specific control. This is usually something you may need to keep checking in on when you write your responses.

Although it may be comforting or familiar to do so, try not to rely on someone else leading the way first when you create your responses and intentions, especially when it comes to letting go of things. Take ownership of your feelings, become accountable and either decide to let it go because its the best thing for you, or don’t – but do not kid yourself into thinking its the fault of someone else first. That right there is an illusion, an easy out.

 

It’s far better to be honest with yourself and just confirm that you’re not ready to release that feeling or relationship or memory yet and that is ok. With this whole process there is no judgement at all, just a way for you to get to know yourself a little bit more at this time, this part of your journey.

 

If you feel like following my lead and getting set to rediscover the promise of change this New Year it’s not too late, grab a pen and paper and give yourself the space to answer the following questions and see how better prepared and more excited you feel to kick start this New Year – and enjoy!

 

  • What were your greatest challenges and obstacles this past year?
  • What did each of them teach you, how did they enable your growth?
  • What were your top five stand out experiences of the year?
  • On the back of that reflection:
    • What are you holding on to, a belief, a feeling or a memory that no longer serves you and
    • would be of benefit to you to release?
    • What would it take for you to let that go? (Appreciating your own responsibilities and accountabilities here)
  • What would you like to experience more of, or have more of in the New Year?
  • What would it take for you to step into creating the space to welcome that new good stuff?
  • For the New Year to be a stand out year what does it need to include?
  • How can you take action to enable those changes to come about?
  • Where’s your mindset?
    • Are you open to making the necessary changes to grow, learn and experience? Or
    • are you hearing a fixed mindset voice resisting?
  • What would it take to release those resisting feelings if they are self limiting and no longer serving you? (Again check your accountability here, you can only change what you are responsible for)
  • Set your intentions by way of a few sentences of what this New Year will hold for you
  • Now list your purposeful actionable steps to support your intentions, as you are the creator of your future.

You can also keep the answers to these questions and reflect back on them throughout the year. This isn’t just a one time only gig here, you are creating good habits to better control and navigate your life purposefully and intentionally. So dipping into these questions at any point you feel you need a good old dose of motivation or a jolly good reminder as to what you were doing and why, or even how far you have come, do it.

 

If you’re keen to continue on with the process once you get into it you can follow this with some goal setting, check out my ‘7 steps to Create your Goal and Stick to it!’ Having some goals in place to align with your New Year intentions will be great to compound your purposeful mindset and will have you noticing change, because you’re clearly defining your path.

 

As always I’d love to know how this works for you, comment below, email or message me.

 

A very Happy, Intentional and Positive New Year to you!!!

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an International Award Winner in Business, and Internationally Accredited Coach and Certified Neuro-Linguistic Practitioner, Mindfulness Consultant, Facilitator, Speaker and the Creator of the #1 International Best Selling book ‘The Conscious You and the #1 Best Selling Co-Author of the book ‘You Are Meant For More‘.

Alison is committed to helping you mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Why you should experiment in Business.

Why you should experiment in Business.

The entrepreneurial journey has taught me a lot. Most of all, the lesson that ‘if I desire to help, then I must first do!’

 

During this journey I haven’t only chosen my path to walk in business intuitively, I have also made sure I experienced (at least once) some of the things I preferred to naturally stay away from.

 

Why on earth would I do this, I hear you ask.

 

Well, although my instincts would say I don’t need to adopt certain tactics, structures or narratives, I still felt called to explore them. To better understand them, the approach and appreciate why they weren’t for me, apart from the head, heart and gut instinct.

It would be fair to say then that I have done a lot of things in business that I knew wouldn’t be my path or my way forward. Rather than be deterred naturally by my intuition, I made conscious choices to experience a bit of what I was repelled by, so I had the experience under my belt and I wasn’t solely guided by instincts.

 

To me this is a prime example of marrying my logical thinking side with the intuitive to explore and understand my real comfort and discomfort zones.

 

What happened though when I stepped into this space of experimentation was magical, because I had no attachment to the outcome. I went into business situations with the pure intention of experiencing them. That was it!

I feel that this makes me a much more well-rounded and receptive individual, experimental, not too ‘woo- woo’ but plenty at the same time, because I know I’m always looked out for.

 

It’s not that I am going against the grain to be difficult or challenging or testing my intuition. It’s more that through challenges, for me, there is always growth. So, when I know I do not want to do something I do not do it, unless it’s something I am speculating about, something I could learn from, something that makes me feel uncomfortable yet I know could teach me something and make me a better version of myself. For example, applying for awards, submitting articles, speaking on stage, hosting events and going through rigorous training!

  

This approach has made me a better Coach and Mentor to my clients as I can guide them on real life experiences through variables. Not just what I specifically do and believe works for me. I can see the pros and the cons to a multitude of ways to build a business and develop a career. I encourage them to experiment and try things out as well. It’s the best way to know what you like and don’t like in business and life for that matter. Instead of making hypothetical choices, that may limit your opportunities outside of that comfort zone, of what you know.

 

Now there are obviously limits to this thinking, but here’s some of the things I tested out, against the judgement I knew to be true, and the results:

 

  • I knew I wanted to be an organic marketer, building my business through referrals and success stories. Yet I played around with facebook ads in the past to give me exposure to knowing how they work and how to use them if needed. Honestly it did nothing for me in regards reaching people but I feel really confident talking about them now and the power of social media on that specific platform so my clients can weigh up if they want to use that strategy or not.
  • I knew I didn’t want to limit my clients to joining my programs during my launch times, I felt that if someone was ready they were ready and my schedule of programs and launch timetable was irrelevant. So, I allowed people to jump into my group programs when they felt called to, and this worked, until this year when it no longer felt aligned. Yes, it felt scary to launch something, especially a new membership and close the doors, but I had tried the other way and in this case it felt messy and disrespectful of those building the community. Goes to show things can and do change.
  • I have used the phrase ‘I only have 2 more 1:1 coaching places, and 4 more calls this week so if you want a spot please can you let me know within 24hrs.’ I knew it was a douche move, regardless that it was true. I don’t really roll like this, but I had to try it on and see the response and whether I could pull it off. Needless to say, if felt yuck, did nothing for me – thankfully I said it to someone I knew wasn’t really committed – and it did nothing for them. Experiment experienced, never to be repeated I proved myself right on that one.
  • I agreed to payment plans with people I knew had no intention of actually paying, but I so wanted to help them, so I stayed, committed and supported them. Lesson here was they weren’t that committed as they weren’t invested so no change occurred, even though I put my heart and soul into their transformation. Expensive exercise in time, money and emotion. This is no longer repeated. I value me, money and my client’s perceptions of those things too!
  • I went for coffee with an acquaintance and thought she was batty, never imagined she would be interested in working with me, but I wanted to be nice. Turned out she was the most serious and amazing client ever! To this day, she blows me away.

These are just the tip of the iceberg, there are so many more!

 

But what all of these experiences taught me, were:

 

  • to trust in my own intuition and calling,
  • to be less judgemental and assuming when making choices what to do and not do.
  • to release the attachment I place on the outcomes and learn, value the experience and know that as long as my intention is to grow and expand I will always win! 

I encourage you to weigh up the ‘pro’s’ and ‘con’s’ of going ahead with options and opportunities on alignment alone. Value the lesson in the rejected or repellent idea, as what you may choose to dislike today, may well surprise you tomorrow.

Think more, what could this provide me in growth and experience, and less of whether you’re likely to succeed and I assure you that you will develop and grow though the experience every time with that mindset!

  

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an International Award Winner in Business, and Internationally Accredited Coach and Certified Neuro-Linguistic Practitioner, Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More‘.

Alison is committed to helping you mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Why Getting An Expert Into Your Life And Business Is A Necessity!

Why Getting An Expert Into Your Life And Business Is A Necessity!

When you are sick, you do not self diagnose, you go see a Doctor. Who is an expert at getting you well again.

 

When your car is faulty you do not tinker with it to try and figure it out, you go to an expert a Mechanic to do what they do best and get your vehicle road worthy again.

 

When you have an issue with your plumbing, heating or electrics, you go seek out a professional to get the job done right the first time and well, so you are safe, compliant and covered.

 

So why is it when you start out in Business you think that you do not need an expert to help you establish yourself?

 

This is the normal behaviour and thinking of what I see, to go it alone and struggle. So, I would like to tell you why you are making a vital mistake with this logic.

 

Your business is an expression of you. You are the most important person in your life and this soul business you are establishing is not only being created to bring you an income to support all your material needs, it is bringing vitality to your life force too.

 

When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?

 

I used to be safe with my money, I used to make sure I didn’t over extend myself. Until one day I realised I couldn’t keep putting myself last in the priorities, or waiting to make money before spending it.

 

When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena. When you can seek out an expert to build you and your business in a shorter, more efficient and effective time. So that you can start reaping the benefits of this new found freedom?

 

I invested in a Coach to be the expert in business to support me to get my brand, my life and my expertise crafted quickly, efficiently and practically.

 

This was not only an investment in a coach but in myself and my future.

 

I can tell you that I never regretted this investment because quite simply I am the very best investment I can ever make, because I’m a sure thing. Counting on myself and working on myself will always be critical to my success, and learning from experts as I go is fundamental.

 

When you invest like this and show the world you are stepping up, the world steps up to meet you where you are at, it is expansive and extraordinary. This is quite simply what you’ve been willing into existence, but you have to show your commitment to be able to receive your match.

 

So tell me….


 

• Do you believe you are a sure thing?
• Are you worth investing in?
• Is there anyone else out there that’s an expert you could learn from?
• Are you terrified to back yourself?

 

Whether you say yes or no to any or all of those questions it doesn’t matter because I can tell you right now, You are a sure thing, you are worthy of investing in and there is always someone ahead of you in the game that you can learn from and of course you’re always a little terrified to back yourself because failing is scary and so is succeeding, believe it or not!

 

If you have a desire to be in a purposeful business but are lost as to what that looks like, then I am the expert to help you. I can see intuitively what you bring to the world and the potential and possibilities to create something magical. Just check out my testimonials.

 

And, if you have a conscious business that you are looking to begin, design, build, develop or scale then I am the expert to support you to bring even more of yourself to the world successfully with immense clarity. Just check out my Conscious Creation Business Accelerator, or book in to discuss working with me

 

The only decision you really have to make is, are you ready to step into who you are becoming?

 

Yes or no? Find your expert to help you – simple as that!

 

So, tell me because I am so curious to know, what do you currently need an expert for in your Business or Life?

 

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Have you been burnt by a ‘Coach?’

Have you been burnt by a ‘Coach?’

I used to cringe at the title ‘Life Coach’, in fact I actively tried everything to avoid using it.

 

I even got accredited to stand out as a governed and regulated coach in the field to be with the best coaching regulatory body, the International Coach Federation.

 

I used to see all over social media Coaches popping up offering their value, their unique funnels, systems and programs to get you virtually anything you wanted.

 

Now let’s be honest, how many of those free sign ups hooked you in because their words and content were just so appealing and you couldn’t resist giving it a try?

 

I know I bought into the freebies, webinars and challenges in my early days. Yet I never opened any of their genius optins or workbooks and I rarely ever made the webinars live.

 

Because honestly, I knew the outcome was going to be an upsell, a way to try and get me into a program or something.

 

Not that there is anything wrong with this, these systems work, and I’ve experienced enough and learnt about them that I honestly know that they can and do. Just not all of them.

 

Now this process became synonymous to me with the word ‘Coach’ and for me, it didn’t feel right.

 

Coaching in my book is exploring the depths of a person’s soul and beliefs and experiences to support them to find their own strength and system to manage their way to success. This begins with clarity of what their version of success looks like. And I do not believe there is a system or funnel that can work exactly the same way for everyone. Especially not empaths and intuitives.

 

There are programs that can share knowledge and teach you to grow and expand your perceptions and thinking, but they cannot speak directly to the soul of each person uniquely without a measure of 1:1 connection with a personal Coach.

 

Now there are some amazing Coaches, and I know a lot of them, so this is in no way negative to those in the profession, or those who use systems and funnels, everyone has to work in their own unique way. Now, that is what I advocate for.

 

However my experience has been that for me there was always a disconnect, and I know for a lot of other people too with the over used and confused term of ‘Coach’.

 

The way in which I ‘Coach’ was always very different, that I honestly didn’t want to conform to a term that seems diluted.

 

I decided to go out to my clients at the time of starting my business and I asked them what they thought I stood for and what results they got through my unique ways of Coaching.

 

Each one of them came back with the terms of receiving great Clarity & Success. And that is how I coined the term and title of ‘The Global Clarity & Success Coach.’ It was delivered to me by my Clients.

 

Why am I telling you all this?

 

It’s because I have had some discovery calls recently with some sensitive and empathic souls who are here to make a difference in the world. But, they have been burnt. They have been burnt through buying into the funnels, programs and systems or promises from ‘Coaches’ who they thought would care and help them get their Clarity and Success and they were let down.

 

This has honestly broken my heart.

 

Yet, having spoken to me about what is different with my group coaching and 1:1 programs they have opened up to trusting me to get them the results they need, personally and professionally.

 

So, what was the difference that I made to them?

 

They all said that they felt I cared, that I could see the soul and purpose in their mission and they believed I’d have their back. Because let’s face it, designing your life or business or career is a holistic process.

 

To me, they felt heard, understood and supported, which is how everyone deserves to feel when they invest in me and themselves.

 

They are not another acquisition to me, they are not a number. They are souls with purpose, pain, experience and challenges and I sure as hell see them, feel them and support them.

 

I see their potential, their light and dark and I see the connection. I feel it.

 

If you have been burnt by other Coaches, Coaching Programs or unfulfilled promises, or courses with no substance and you have been on the fence about trusting someone else to guide you I can honestly say please do not lose hope or sight of your vision.

 

You just haven’t found your Coach yet.

 

Finding the Right Coach for you!


 

We are not all the same and you need to do your research. Here are some questions to ask before jumping in with a Coach. Because I want you to feel empowered and worthy, so ask some or all of these:

 

• Who is this coach, what do they believe in and stand for?
• Do your values align?
• What promises or guarantees do they make to look after you?
• What is their experience, in life and business?
• How much time will they spend directly with you?
• What is their coaching style?
• How will they check in with you if you’re not showing up or following through?
• What advice do they give, versus coaching & mentoring? (It’s not all the same!)
• What will they do if you’re not satisfied?

 

You are entitled to understand them, to connect with them and feel into their genuineness, this is ok. If they are the right coach for you they will want you to care and be able to confidently respond, and they will answer their truth.

 

I am not the Coach for everyone and I appreciate that. Regardless I want you to feel empowered to find the right Coach for you as I believe everyone benefits from a Coach. Specifically the right Coach for them.

 

I got called ‘The Coach Who Cares’ the other day as a gorgeous soul was in tears, because she felt finally heard, safe and supported.

 

Now that is the connection you need to make with your Coach.

 

In my group program you get personalised time, you get your chance to be coached every single week by a coach who cares, by a coach who gets to know you and is invested in you as much as you are. I want to see and feel my clients get success, feel clarity and drive their own results because they have the beliefs and tools to do so, their way.

 

Yes, I can teach you the funnels, the systems and programs yet I’ll encourage you to do it your way, to break the rules to follow your intuition and inner guidance to get you your version of success. I’ll cry with you, laugh with you and lovingly kick your butt if you need it. But I won’t leave you alone when you need me the most even if you think you want me to. I’ve got your back and business.

 

Learn more about the Conscious Creation Business Accelerator now.

 

So if you want to interview me, to check out my vibes and energy then book in to have a chat, let me show you how different I am from every other ‘Coach’.

 

I’d love the opportunity to support you to Consciously Create your vision, your way!

 

With Gratitude always,

 

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages, or schedule a Discovery call to work with Alison now.

Happy Holidays?

Happy Holidays?

Well, this can be an alien concept, when so much of the time we spend wishing for a magical time of year, yet in reality we end up being triggered, a little disappointed, if not overworked and then somewhat under appreciated – sound familiar?

 

Christmas time and even New Years are prime examples of how imprints of our perceived and entrenched beliefs about this time of year dictate our expectations and what the holidays represent for us each. For me, I grew up dreaming of a white Christmas, a roaring fire, the smell of a freshly cut tree, the sparkle of lights and lots of laughs, traditions and merriment. It was a perfect image I had of happiness and love, a day filled with friends, family, lots of engaging conversation, magic and Christmas movies. Most of the time I actually got a lot of this, but in reality there were other aspects that came with it. Cooking, cleaning, serving, misunderstandings, obligations, and exhaustion for me and others.

 

My image of Christmas was distorted from movies and my imagination of what I believed Christmas should be, a time when everyone puts aside their differences and lived harmoniously. But in reality who can honestly do that? The pressure we put on ourselves, and more over others, to be able to achieve this is inaccurate and perhaps impossible.

 

Why should one day be any different than any other? We can decide to put aside all differences, obligations and our expectations of ourselves and others any time when we actually choose to follow through on that singular thought process and intention. It won’t happen automatically, it will take time, but it can be done. And maybe that’s what this time of year actually reminds us of? Our abilities to adapt and change, the holiday season gives us the gift of time, and reflection to be able to make the change and be surrounded by others who are also journeying in the same direction, therefore there’s a greater level of compassion and empathy.

 

Christmas and the holiday season for me now is more of a stark reminder of the choices I make to be the person I want to be and how if I choose I can temper my behaviours, thought processes and reactions. Even in the time of the most overwhelming emotional world state, which for an empath can be extremely heightened.

 

So, at this time of year I invite you to get reflective and lower the expectations, by beginning with a light reflection. You can check in on the following to start to support you towards this change of view:

 

  1. What has your year been filled with, how you have found the majority of your time has been spent? (thinking, feeling & doing)
  2. Have you felt fulfilled and purposeful? When was this?
  3. What feels important for you to acknowledge and address in order to make amends, improve going forwards or be more receptive to in the future? (take each situation in turn to respond, as it comes to mind)
  4. And what do you want Christmas and this holiday season to be a trigger for? Reflection, family time, relaxation, relationships?
  5. What has occurred in this festive season that has enabled you to be more of who you want to be usually (if at all), and how can you invite more of that into your life?

 

I know that reflecting on the space I’m in, the life I want to live and the legacy I want to leave behind has made me appreciate this time of year in a unique way. I hope that these questions and a little of my perspective will give you pause for a deeper enquiry, to get out of the expectations of Christmas and more into a new way of feeling and being – your way.

 

Here’s to an enlightening, and happy holiday!

 

Alison Callan is The Clarity and Success Coach for Aspiring Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator, Speaker and #1 Best Selling Co-Author of the book ‘You Are Meant For More’.

Alison is committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

 

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.

How to Present your best self at Expo’s

How to Present your best self at Expo’s

I love going to Business expo’s, it gives me such joy to be around inspiring business owners and entrepreneurs. To observe, to listen to get curious and experience everything that a potential client does in those situations. It’s important to be on the receiving end of a sales script, presentation, learning opportunity to keep growing and developing and interestingly enough, seeing where you can add value and noticing how far you have come.I went to one recently, which inspired this post to share with you what I learned and experienced, which will hopefully have you diving on into attending an expo and knocking it out of the park!

So let me tell you what I initially observed….

 

  • Almost everyone at each of the stands appeared pretty nervous, none of them came alive doing what they were doing and it surprised me.
  • Very few of the exhibitors seemed confident in their purpose for attending, were they selling their service or product, or building a relationship. Their approach seemed a little directionless…
  • Most of them didn’t seem excited to be there, like genuinely, I felt their uncomfortableness
  • There didn’t seem to be a plan, an intention, a direction of purpose for the expo and it’s layout, that was easily communicated or understood…

 

 

You don’t need a fancy stand or stall to stand out, when you love what you do you glow!

 

Now do not get me wrong, it was great, they were great and Im hoping they all got what they needed.But it made me see clearly some things they could have all done to up their game, from a customer or collaborators point of view, and I want to share those with you.Because I’ve been there, I’ve been an expo stall holder and it’s nerve racking – there’s more people there than your ideal client and you’ve got a certain amount of time to make an impression and impact. And starting a conversation when you’re an introvert is intimidating and exhausting! And I can so clearly see now how I could have improved my exhibiting skills and approaches before the event. So I am grateful for what I observed yesterday, for what I learnt and for the growth it showed me in myself and my business.

 

Here are some pointers for you to consider


  • Set your intention for the day, who do you want to meet, what do you want to learn and what do you want to give?
  • Get clear on who you want to attract, what you want them to know and how you want to continue the conversation after the expo. If you know this, you’ll be far more confident in your approach.
  • Connect with each person, do not see them as a prospect or a potential sale. Treat them as a person and be there to share your accomplishments, your expertise as a gift, a conversation.
  • Ask relatable questions, practise a few opening lines with a difference. Everyone else is asking ‘what you do?’, ‘what brought you to the expo?’, ‘what are you looking for?’. Instead ask what that person needs and try to help them find it. Give more than you expect to get, set the tone for the interaction with you.
  • Know your why, know your story and share it. It’s all well and good if you have a membership you’re selling to a program but qualify me, tell me why I’d need it & how it would make my life or business better. Choose me! Make me feel wanted and special!
  • Ask if you’d be open to following up with you. Don’t just take business cards, it’s so impersonal. Go the extra mile and connect. Be the person they remember from the expo for all the right reasons.
  • Read body language while interacting, be more interested than reciting your stuff. Ask how the persons receiving the information. This is a great way to do Market Research!
  • Make sure your signs are easy to read and tell me quickly what you do. So I know if I want to chat about it.
  • You are the expert, have confidence in your accomplishments, be proud of your results or products. Get into this space and connect with people from this space, this is your zone of genius, you’re compelling, passionate & purposeful from this zone – show this You to the expo!
  • Be your Brand – dress for success, you want to stand out and look and feel fabulous. Do not get lost in the crowd! (But layer because you never know on temperatures)
  • Consider your giveaways and be clear on who they are for and why, do not make it too easy to enter, you want people winning who actually want to work with you. So also consider if they have to stay until a certain time to win on the day, or buy a low level offering to be in to win. Do not make it a free for all – stand firm in your offerings and value your gift and make sure each entrant is intentional also.
  • When collecting emails ask if people want to sign up for your email subscription or to hear about offers. This is the best way to know who you’re targeting and have permission to further contact them. Business cards are too simple, get them to write for their commitment to being followed up with.
  • Request that they like your social media pages, make it easy to find you, maybe have them do it there and then to get an extra entry into your prize draw, think outside the box to engage with people and stand out from all the other exhibitors.
  • You don’t need a fancy stand or stall to stand out, when you love what you do you glow!

 

If you’ve not done an event like this it is such an amazing opportunity to participate in, I highly recommend it. It enables another level of growth and discomfort, but I believe the more you experience and expose yourself too the better you and your business become!

I hope this has given you something to think about when you next present yourself and your Business at an expo!

With Warmth,

 

Alison xox

Alison Callan is The Clarity and Success Coach for Aspiring and Conscious Entrepreneurs, as well as an Internationally Accredited Coach and Mindfulness Consultant, Facilitator and Speaker.

Committed to helping You mindfully align with your mission to create Conscious Business with Purpose, Confidence and Ease. So that you live a life you love and deserve with Clarity through Conscious Creation.

Check out more on Alison Callan on her WebsiteFacebook and LinkedIn pages.